What’s Brewing Bergseth Bros.

Online Weekly Newsletter Vol.66

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Snow…Snow…Snow… We woke up to more snow today. I need an escape!

Samuel Adams recently launched a new beer called Hopscape. The name “Hopscape” is just that, a hoppy escape from the cold and snow of the long winter months. Four types of West Coast hops add bold notes of pine and juicy grapefruit to this deep golden wheat ale, for a crisp flavor that’s a refreshing escape from winter’s lingering chill.

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Food Pairings:

The citrusy, piney, and resinous notes that the hops contribute to this beer make it the perfect pairing for spicy foods, while its crisp wheat character balances the spice. The peppery, allspice complexity of jerk chicken enhances the hop profile in this beer, while buffalo cucumbers’ mixture of heat and coolness mirror the beer’s balance between malt and hops.

Jerk Chicken

Buffalo cucumbers

Click Play Below to watch Jim Koch present Samuel Adams Hopscape

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Please check with your sales person on availability and pricing (please note some products are not available in certain markets)

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CHEERS!

What’s Brewing Bergseth Bros.

Weekly Online Newsletter Vol.65

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What a wonderful time to be involved in the beer industry, whether you’re a retailer, wholesaler or supplier. In the United States Craft Beer breweries have hit a record high, eclipsing over five thousand breweries. Craft Beer is still on the rise and I believe it will have a prominent presence going into the foreseeable future.

Bergseth Bros. had an exciting 2016, launching several new brands in our territory; Odell Brewing Company, Rhombus Guys Brewing Company, B.Nektar Mead-Cider-Beer, Base Camp Brewing Company, Standard by Fulton Brewing Company, Truly Spiked & Sparkling and White Claw Hard Seltzer.

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In 2016, we saw several of our breweries win awards, locally, nationally and internationally.  We’ve seen label changes, brand extensions, mergers and acquisitions.  Every day is different in the beer industry, but it is certainly fun even on the bad days.

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Bergseth Bros. is proud to have distributed beer in our region since our start in 1946. Please choose us for your needs this season and next year. We toast our customers, suppliers, and the American system of alcohol distribution. We thank you for your business and hope to share success in 2017. Cheers!

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What’s Brewing Bergseth Bros.

Weekly Online Newsletter Vol.64

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Extraordinarily uncomplicated.

Standard Lager is genuine all-malt beer, made from 2-row barley malt, American hops, and Pilsner yeast. Easy drinking but not watered down, we brew Standard without rice or corn for a more satisfying, full-flavored lager experience.  Proudly brewed and packed in Minnesota by Fulton Brewing.

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PRESS PLAY BUTTON BELOW

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Fulton Brewing Launches New Brand: Standard Lager

September 7, 2016

By: Andrew Schmitt

http://mnbeeractivists.com/newsfeed/fulton-brewing-launches-new-brand-standard-lager

Fulton Brewing Looks to Set Standard With a New Lager

Fulton Brewing is launching a new brand: Standard Lager. Standard Lager is genuine all-malt beer, made from 2-row barley malt, American hops, and Pilsner yeast. We sat down with Ben Flattum, Fulton Brewing’s Twin Cities Market Manager to learn more.

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MN Beer Activists: What is Standard Lager?
Ben Flattum: Standard is our new year-round lager, it’s not just a beer for “beer people”, it’s a beer for PEOPLE. Period.

MNBA: Why a Lager?
Ben: When we looked at making a crushable affordable alternative to a lot of beers out there, a lager made perfect sense. It’s a familiar term for most folks and it leaves the cleanest finish possible. We have so much respect for brewers that can execute a clean lager, something that takes a lot of skill and consistency in a brewery. We’ve been wanting to make one forever, but with our additional tank space we have at our NE Mpls production spot, it finally made sense for us.

MNBA: But aren’t all lagers just fizzy yellow water?
Ben: The perception is obviously out there, but given that it’s just a yeast variety there are so many opportunities for more flavor than what the big guys have defined as a “lager” for most people. Given our 100% malt bill, with no adjuncts, and a solid American hop profile, this beer will stand out as flavor filled and drinkable as any beer you can get.

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MNBA: A new brand under the Fulton flag? Similar to Sam Adams under Boston Beer Co?
Ben: More of an extension of Fulton than a new brand. We wanted to represent how approachable the beer was, without scaring folks off that are leery of trying Craft Beer. The branding is clean and straightforward, much like the beer itself. Firestone Walker has it figured out with their “805 Beer” brand extension and we are following in their footsteps.

MNBA: Couldn’t you just release Fulton Lager?
Ben: We absolutely could, and the beer is definitely everything Fulton represents. It’s a great representation of the style, clean and balanced. But we want to branch out beyond the current group of amazing Fulton loyalists, and this was a great way to do it.

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MNBA: Can we expect more brands from Fulton?
Ben: Maybe something focused on sour or wild beer? — Fun fact, we actually have been working on our Mixed Culture Fermentation project at our downtown location for over a year. There are two different beers, almost ready to go. The other one, Tanager, is a 100% Barrel Fermented Brett IPA. We use some amazing strains of Brett, and it has an insane tropical flavor all around. It’s a year-round beer in our taproom and we hope to build on it some more. Definitely worth the trip.

MNBA: What is the concept behind the “standard” branding?
Ben: We wanted a classic look to a beer meant for everyone. In our mind, this beer is the “Standard” for what an easy drinking lager tastes like, and didn’t want to muddle it with an overly-complicated logo. The simplicity and clean nature of that logo is what makes it stand out, much like the beer itself. The tagline fits it so well, “Extraordinarily Uncomplicated” and the logo flies along that line.

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CHEERS!

What’s Brewing Bergseth Bros.

Weekly Online Newsletter Vol.63

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I’m so excited to announce our market wide release of Empyrean Brewing Company Long Route Peanut Butter Porter. I feel it’s the best thing that’s happened to peanut butter since meeting jelly, or in my case meeting chocolate. This beer magically incorporates the flavors of peanut butter with the richness of Porter. Its adult candy in a glass of beer!

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With the delightful aroma of a peanut butter cup, this beer maintains a porter backbone with twisting layers of chocolate, peanut butter and toast. Malt forward with very little bite, Long Route is 6% alcohol and 20 IBUs.

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“Long Route” Peanut Butter Porter

Empyrean’s Newest Year-Round Beer

Empyrean Brewing Co. is launching Long Route Peanut Butter Porter, an incredibly satisfying and highly demanded porter that will join the brewery’s year-round lineup. Craft drinkers can find Long Route on retail shelves in the fall, 2016.

The Long Route logo features a meandering path, or labyrinth, which is an ancient metaphor for wholeness. As one walks the in and out following circular pattern in a meditative state, the labyrinth serves as a physical representation of the journey to the center of your mind and back out into the world with a broadened understanding of yourself.

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“We chose the labyrinth symbol and the name Long Route because it fits with our brewery’s brand story that humanity is curious by nature.” said Rich Chapin, Head Brewer at Empyrean.

“We’re all on a pilgrimage towards enlightenment and eternal happiness. So why not enjoy that journey with a beer in hand?”

With the delightful aroma of a peanut butter cup, this beer maintains a porter backbone with twisting layers of chocolate, peanut butter and toast. Malt forward with very little bite, Long Route is 6% alcohol, 20 IBUs and 14.6o OG.

Long Route Peanut Butter Porter will be available throughout Empyrean Brewing Company’s Midwest distribution footprint in 6-pack bottles and on draught.

http://empyreanbrewingco.com/a-long-route-to-our-newest-year-round-beer/

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About Empyrean Brewing Co.

Founded in 1990, Empyrean Brewing Co. is the oldest craft brewery in the state of Nebraska. The adventurous spirit that launched Empyrean Brewing Co. created such beer legends as Chaco Canyon Gold, Third Stone Brown, Dark Side Vanilla Porter, Imperial Mango IPA, and a host of seasonal, specialty and limited release beers.

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CHEERS!

What’s Brewing Bergseth Bros.

Weekly Online Newsletter Vol.62

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PRESS PLAY Below to Watch: Bet You Didn’t Know: Prohibition

Did you know it wasn’t illegal to drink during Prohibition? Get the whole story behind the “noble experiment.”

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FILE PHOTO 1932 -- Speakeasy ( speak-easy ) patrons offer a farewell toast to Prohibition which took effect in December 1933.

CHEERS!