What’s Brewing Bergseth Bros.
Weekly Online Newsletter Vol. 35
I wanted to touch base again on the last two weeks of What’s Brewing Newsletters – Minnesota Craft Beer Week “10,000 Minutes of Minnesota Craft Beer” and American Craft Beer Week. Both of these weeks are important to our culture and very much of who we are at Bergseth Bros. We pride ourselves on our selection of brands and hope to be a part of your events during these two weeks. Please, let your Bergseth Bros. representative know how we can help you organize an event during one or both of these weeks.
Please check with your sales person on availability and pricing (please note some products are not available in certain markets)
CHEERS!
What’s Brewing Bergseth Bros.
Weekly Online Newsletter Vol.34
Last week we lost Prince, an American Icon from the home state of Minnesota. Prince, put Minnesota on the World map through his musical talents and generosity to everyone. I thought it only fitting to focus on the Minnesota craft brands that we carry in house this week.
We are fortunate that the Minnesota breweries we carry in house have received many accolades nationally and internationally. These breweries are world recognized for their own style of artistic craft (Craft Beer). Minnesota Craft Beer Week is right around the corner May 9-15, 2016.
Let’s celebrate the life of a legend while we raise a craft beer made from his home state!
Minnesota Craft Beer Week “10,000 Minutes of Craft” May 9th – 15th, 2016
Please contact your Bergseth Bros. Representative to help set-up an event this week.
- Beer & Food Pairings
- Tap Invasions/Tap Take-Overs
- Appetizer Specials paired with MN Beer
- Focus on MN Craft Beer All Week
- Beer Flights featuring MN Beers
- MN Beer Features
From: http://www.mncraftbrew.org/10000minutes
The Minnesota Craft Brewers Guild is proud to present 10,000 Minutes of Minnesota Craft Beer from May 9 – May 15, 2016.
Did you know there are about 10,000 minutes in a week? Across the Land of 10,000 Beers, we’re trying to savor every one of them, with a locally produced craft beer in hand.
10,000 Minutes of Minnesota Craft Beer is a week full of Minnesota Craft Beer events across the state, from tap takeovers on the North Shore to beer tours of the Twin Cities to special firkin tappings in Southern Minnesota. So start your timers and plot your calendars to make the most of your 10,000 Minutes!
Share your 10,000 Minutes of Minnesota Craft Beer photos on Instagram!
#10000Minutes, #MNCraftBeer, #MNBeerWeek
Follow the Guild!
Facebook Facebook.com/MinnesotaCraftBrewersGuild
Twitter @MNcraftbrew
Please check with your sales person on availability and pricing (please note some products are not available in certain markets)
CHEERS!
What’s Brewing Bergseth Bros.
Weekly Online Newsletter Vol.33
Bergseth Bros. is proud of our Craft Beer Brands – so let’s celebrate American Craft Beer Week together with some promotions, tastings, tap invasions, etc.
Below is several ideas for American Craft Beer Week May 16-22, 2016 from our partners at the Brewers Association. If you need any help coordinating events, setting up events or additional event ideas do not hesitate to contact your Bergesth Bros. Sales Representative. You can also contact me directly via this email.
Check out “CraftBeer.com’s American Craft Beer Week” by Brewers Association on Vimeo.
Resources & Ideas
Ideas for Retailers
- Organize a craft beer pairing dinner.
- Craft beer pairing using 2016 ACBW materials.
- Celebrate with a craft beer tap takeover night.
- Brewers Night – invite the local brewery to host a tasting!
- Week-long beer bingo – encourage patrons to try everything on tap or in bottles for prizes.
- Brew master Dinner
- Beer history dinner – tell the story of American craft beer
Resources & Ideas
Off-Premise Recommendations
- Advertise and promote craft beers that week
- Display more craft beer that week
- Set up a distinctive Craft Beer display area for the week – put it in an early – high traffic location
- Put up shelf POS to highlighting Craft Beer Week
- Use a Craft Beer Week border in your ad to highlight the week
- Have a staff person or brewery personnel work with customers – Thursday pm, Friday pm and Saturday afternoon
- Put up beer style, ingredients and brewing POS during the week to encourage consumer awareness and trial
Resources & Ideas
On-Premise
- Craft beer tap takeover/tap invasion
- Craft beer specials for the week
- Flights special of different craft beers
- Vertical style tastings – all lagers, all IPA, etc. during the week
- Wait-staff programs – incentives, education, etc
- Large poster announcing the week and table tents
- Food and craft beer specials all week
- Promotions with brewers or brewery reps
- Promotions about beer, brewing, ingredients and tasting
- Around the country card – try all featured craft beers and get a prize, certificate, t-shirts
Resources & Ideas
Promote Your Event on CraftBeer.com
- Enter your event into the ‘official’ American Craft Beer Week database to stand up and have your celebration included with hundreds of others!
- Be sure to choose the Event Type: American Craft Beer Week.
- Include all the details you can about how , when and where craft beer enthusiasts can participate.
- Photos are welcome or at least upload your business logo with your post.
CHEERS!
What’s Brewing Bergseth Bros.
Weekly Online Newsletter Vol.32
We have lots of exciting things brewing with Lagunitas this year including; Undercover Investigation Shut Down Ale released (available now), Limited Release Lucky 13 Mega Mondo Red Ale, a new year-round brand Aunt Sally’s Ale, OneHitter Series Waldo’s Special Ale and IPA 12pks! This is just the tip of the ice berg on what’s to come from our friends at Lagunitas.
The boys at Lagunitas have lots of stories to tell, in fact, some of their stories and events are captured in their beers. Undercover Investigation Shut-Down Ale is a perfect example of passing along one of their stories.
In remembrance of the St. Patrick’s Day Massacre, 11 years ago, we gathered some survivors to tell the story of how the Shut-Down all went down… …Click on the Video!
Now Available in 4/6 Bottles
Coming soon From Lagunitas…………
Click Play… 
Limited Release – Available Soon in Draught & 4/6pk Bottles
Click Play Again….
NEW – Year-Round Brand Available Soon in Draught & 4/6pks
Available Soon – Lagunitas IPA 2/12pks
Please check with your sales person on availability and pricing (please note some products are not available in certain markets)
CHEERS!
What’s Brewing Bergseth Bros.
Weekly Online Newsletter Vol.31
Two months ago, August Schell Brewing Company, brewers of Grain Belt beer announced some very exciting news. Grain Belt would be releasing a brand new, year-round beer Lock & Dam Lager and the brewery’s acquisition of the historic Grain Belt Beer Sign.
Well it’s finally here the release of Grain Belt Lock & Dam Lager; package will be released April 7th and draught will be released April 11th.
Below is the company’s original press release:
Grain Belt Announces New Brew: Lock & Dam Lager – April release celebrates brewery’s acquisition of historic Grain Belt Beer sign
NEW ULM, MN, (Feb. 1, 2016) — August Schell Brewing Company, Minnesota-based brewers of Grain Belt beer, proudly announces the release of a new beer, Lock & Dam, to be on store shelves in April.
Inspired by the Mississippi River and the hard working lock & dam that powered the original Grain Belt brewery, the latest addition to the Grain Belt lineup also celebrates the brewery’s acquisition of another Minneapolis icon, the Grain Belt Beer sign. August Schell completed the purchase of the Grain Belt sign in January 2016.
The beer will be available year-round. Lock & Dam is a copper lager with a crisp flavor profile. At launch Lock & Dam will be available in six-packs and 12-packs of 12oz bottles, as well as kegs. By summer, it will also be sold in 16-ounce cans.
“Grain Belt got its start right here on the Mississippi, powered by St. Anthony Falls and the dam,” said Ted Marti, president and fifth-generation descendant of brewery founder, August Schell. “We are proud to honor that heritage with a brew inspired by the place and hardworking people who gave us our start.”
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Be on the look-out for another new product from Grain Belt Brewery – Grain Belt Blu, a draught only very limited product.
Please check with your sales person on availability and pricing (please note some products are not available in certain markets)
CHEERS!