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Weekly Newsletter

 

Weekly Newsletter

Behind the Brew

Our Oktoberfest is a Märzen (March) Festbier. In German tradition, this beer was originally brewed in March and laid down in the caves before the summer weather rendered brewing impossible. Stocks would be drawn upon heavily during the summer and exhausted by the time October hit. Keeping with true German tradition, our beer is brewed just once a year and leads us into the season’s Oktoberfest celebrations. New Ulm has the highest reported population in the United States with German ancestry, so it is only fair that we strap on our traditional German garb and have a little fun (and some beer, of course). Next time you reach for an Oktoberfest, remember, it tastes best while dressed in your lederhosen!

Food Pairings

Those who have had the opportunity to experience Oktoberfest in Munich will no doubt have vivid memories of the “halb hendl” or rotisserie chickens they serve with a side of French fries. You will also find pork knuckles, wurst, kraut, assorted sausages, and salted white onions. Germans have perfected the art of pork and beer pairings by means of the sausage. The sweeter, toasty malt flavors and relatively subtle hopping pair well with rich but not strongly flavored pork. Soaking or cooking the brats in beer will only strengthen that marriage of flavors. Moving away from the traditional pairings, Oktoberfest is a very versatile beer. Steaks and burgers fresh off the grill will pair nicely as long as they aren’t drowning in sauces. Sweet-sauce pizza also works well, as the bready malts pair nicely with the tomato sauce and crust, while the crisp carbonation and light hops keep if from being cloying. For cheese pairings, try highlighting the nutty, malty flavors of Oktoberfest with creamy, earthy, nutty varieties like robust Swiss, Emmental and Gruyére.

Awards

Great American Beer Festival, (American Amber Lager Category, American Oktoberfest) – Silver 1991, Silver 2010, Bronze 2013
Beverage Testing Institute – Silver 2013

Weekly Newsletter

We’re excited to announce DOWNEAST Ciders to the Bergseth Bros. Family of Brands –

Now Available throughout our entire territory.

 

 

Weekly Newsletter

 

Red, white and smooth: Keystone Light partners with USO to salute service members

By Nick Kindelsperger, 01 July, 2024

https://www.molsoncoorsblog.com/keystone-light-uso-drake-white

Keystone Light wants to encourage as many people as possible to say “thanks” to America’s active military service members.

That’s why it has partnered with the USO for the Smooth Salute Sweepstakes, a program to encourage legal drinking-age adults to write messages of appreciation to people serving in America’s military and their families. Once they do so, they can also enter for a chance to win a private concert experience with country music star Drake White.

“It’s as simple as saying ‘thank you’ to a service member,” says Bill Holland, associate marketing manager for Keystone Light. “Those messages get posted to select USO centers all around the country. And then the person is also entered for a chance to attend a private concert that Drake White is holding for active service members at his barn in Tennessee.”

To bring attention to the program, Keystone Light has patriotic-themed packaging in stores, along with Americana displays, and other out-of-home messaging. The brand also teamed up with White to create a video for the project.

Until the end of July, legal drinking-age consumers can enter the Smooth Salute Sweepstakes by scanning the QR codes found on Keystone Light packaging, point of sale or on Keystone Light’s website. One grand prize winner will be chosen. He or she will get free travel and accommodation for White’s concert and can take one 21+ guest. An additional 250 first prize winners will receive a commemorative t-shirt.

Keystone Light has worked with the USO multiple times over the past 20 years. Each time, the brand works hard to create a thoughtful way to support the organization and the active military members, Holland says.

“From the beginning, we worked with Molson Coors’ veterans’ employee resource group to ensure we had a veterans’ perspective on the program,” says Holland. “We were also in lockstep with the USO the whole time.”

The Smooth Salute campaign has already had an enormous response, with the USO reporting that it has received over 50,000 messages.

Brian Cowart, chief marketing and development officer for the USO, is grateful for the support.

“We deeply appreciate Keystone Light’s support of the USO and the people who serve in the U.S. military,” says Cowart. “While we all don’t serve in our nation’s military, we all can certainly support those who do and their families. Keystone Light’s campaign has made it easy to send a ‘thank you’ to local service members.”