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Weekly Online Newsletter Vol.78

The makers of the top-selling, highly awarded Not Your Father’s Root Beer introduced a new collection of artisanal brews that put a fresh spin on three classic American flavors.

The brand new lineup includes Not Your Mom’s Apple Pie, Not Your Mom’s Strawberry Rhubarb and Not Your Mom’s Iced Tea.

The idea for Not Your Mom’s was driven by consumer demand for fruit and tea flavors, which currently place within the top three most popular flavors across the beverage industry, two of which are crafted in an on-trend dessert style.

Not Your Mom’s Apple Pie boasts crisp apple and light cinnamon; Strawberry Rhubarb is the perfect balance of sweet and tart; and Not Your Mom’s Iced Tea, made with real brewed tea, serves up the comfort of home with a delicious twist.

“As the category leader, we are always looking to innovate to meet our consumers’ evolving needs,” said Gleb Lifshits, CEO, Small Town Brewery. “With their immersive flavors and homemade appeal, Not Your Mom’s fruit- and dessert-inspired brews represent the next generation in flavored craft,” he added. “We look forward to consumer response on this unique brand extension; the pre-launch excitement on our social channels has been phenomenal.”

Not Your Mom’s Apple Pie (5.9% ABV), Strawberry Rhubarb (5.5% ABV) and Iced Tea (5.2% ABV) are perfect straight from the chilled bottle, or serve Not Your Mom’s Apple Pie with a scoop of vanilla ice cream for a decadent twist on Apple Pie a la Mode. The possibilities are limited only by one’s imagination.

**Click on the Play Button Below to Watch the Video**

CHEERS!

Weekly Online Newsletter Vol.76

St. Patrick’s Day is just around the corner, in fact, its Friday.  I’m sure everyone is well aware of this being in the alcohol industry. St. Patrick’s Day is a great boost in sales for both on and off premise.  One of my favorite articles is perfect for this week written by Heather Galanty from Craftbeer.com “Forget Green Beer – 2 Styles with actual Irish Roots”.

Everyone, likes to joke about green beer but the truth of the matter is during St. Patrick’s Day we sell a large quantity to accounts and the public is asking for it. If you took a look around our warehouse you’d know who is injecting the green dye into the kegs – their green hands and arms are a dead giveaway. I’ve also included a video on St. Patrick’s Day Beer & Cheese Paring.

If you don’t like dealing with green food dye or having green kegs in house, ask your Bergseth Bros. sales representative about our cold activated plastic glassware. The glasses are sensitive to the change in temperature; the clear glasses turn  green from the coldness of the beer. We only have a limited amount of these plastic glasses so if you’re interested, let your rep know today.

I come from a background with the belief of drink what you enjoy, whether that’s green beer or an authentic Irish style of beer. Either way Bergseth Bros. has you covered – Bergseth Bros. is your Irish Beer Headquarters with iconic brands such as Guinness, Harp, Smithwick’s, Murphy’s, and Kilkenny. Bergseth Bros. also carries Guinness Nitro IPA, Guinness Blonde, Finnegans, Killians Red and of course GREEN Beer.

Forget Green Beer—2 Beer Styles with Actual Irish Roots

By Heather Galanty

There are two main beer styles that we typically think of in connection with the Emerald Isle: dry stout and red ale. Stouts are an offshoot of the porter family, and originally the word “stout” was used to refer to a stronger version of a porter.

The most famous Irish-style dry stout, of course, is Guinness, which serves as the template for most modern stouts, but Arthur Guinness actually began by brewing ales and porters. It wasn’t until 1819, with the introduction of Daniel Wheeler’s black “patent” malt, that stouts began to be brewed. The words “dry” or “Irish” are often tacked on to “stout” in order to differentiate it from English and American sweet or milk stouts, which usually contain oatmeal or lactose.

There is a bit of contention surrounding the Irish-Style Red Ale, with some debate as to its historical past and true characteristics. We are told that the Celtic ales brewed in Ireland in the Middle Ages had a recognizably red tinge, although the modern version of what we consider the “Irish-style red ale” is most likely very different from the style of this early account.

Traditionally, Irish red ales focus on strong malt flavors with slight nuttiness and light hoppiness. This style seems to have originated with the birth of Smithwick Brewery in 1710 in Kilkenny, Ireland. Today, red ales enjoy more popularity in the U.S. than Ireland, and despite the style’s unclear origins and somewhat contentious history, I think we can agree that it’s a darn good beer.

This Saint Patrick’s Day, deviate from the stereotypical green beer and try a craft-brewed dry stout or red ale.

Irish-Style Dry Stout

Irish-style dry stouts are black in color, typically with an SRM of 35-40. Their character is mostly defined by coffee-like roasted barley and a roasted malt aroma. Despite the focus on malt, hop bitterness is typically medium to medium high. Dry stouts are often served from nitrogen taps, which create a smooth, creamy mouthfeel.

• Guinness Irish Stout Draught
• Guinness Extra Stout
• Murphy’s Irish Stout

Irish Red Ales

Irish Red Ales are usually well balanced and are brewed with a moderate amount of kilned malts and roasted barley to give them their reddish hue. This style may contain adjuncts such as corn, rice and sugar, which help dry out the finish and lessen the body. Low roasted notes can be present thanks to the use of roasted barley in the grain bill. With notes of caramel and toffee, this style can be reminiscent of lightly toasted and buttered bread.

• Smithwick’s
• Kilkenny
• Killian’s Irish Red

CLICK ON THE PLAY BUTTON BELOW to WATCH:

St. Patrick’s Day Beer and Cheese Pairings

POSTED 9:58 AM, MARCH 4, 2016, BY CHRISTIANNE KLEIN AND MAE FESAI

CHEERS!