What’s Brewing Bergseth Bros
Weekly Online Newsletter Vol. 82
Bergseth Bros. is proud of our Craft Beer Brands – so let’s celebrate American Craft Beer Week together with some promotions, tastings, tap invasions, etc.
Below is several ideas for American Craft Beer Week May 15-21, 2017 from our partners at the Brewers Association. If you need any help coordinating events, setting up events or additional event ideas do not hesitate to contact your Bergesth Bros. Sales Representative. You can also contact me directly via this email.
What is American Craft Beer Week?
For the 12th year in a row, the Brewers Association invites you to celebrate American Craft Beer Week®, the nationwide celebration of U.S. small and independent craft brewers. The weeklong tribute provides an opportunity for craft brewers to share their diversity, creativity and passion for the beverage they love.
From May 15 – 21, 2017 all 50 states will be holding events including exclusive brewery tours, special beer releases, beer and food pairings, tap takeovers and more to celebrate America’s ever-advancing beer culture.
Check out “CraftBeer.com’s American Craft Beer Week” by Brewers Association on Vimeo. 
Resources & Ideas
Ideas for Retailers
- Organize a craft beer pairing dinner.
- Craft beer pairing using 2017 ACBW materials.
- Celebrate with a craft beer tap takeover night.
- Brewers Night – invite the local brewery to host a tasting!
- Week-long beer bingo – encourage patrons to try everything on tap or in bottles for prizes.
- Brew master Dinner
- Beer history dinner – tell the story of American craft beer.
Off-Premise Recommendations
- Advertise and promote craft beers that week
- Display more craft beer that week
- Set up a distinctive Craft Beer display area for the week – put it in an early – high traffic location
- Put up shelf POS to highlighting Craft Beer Week
- Use a Craft Beer Week border in your ad to highlight the week
- Have a staff person or brewery personnel work with customers – Thursday pm, Friday pm and Saturday afternoon
- Put up beer style, ingredients and brewing POS during the week to encourage consumer awareness and trial
On-Premise
- Craft beer tap takeover/tap invasion
- Craft beer specials for the week
- Flights special of different craft beers
- Vertical style tastings – all lagers, all IPA, etc. during the week
- Wait-staff programs – incentives, education, etc
- Large poster announcing the week and table tents
- Food and craft beer specials all week
- Promotions with brewers or brewery reps
- Promotions about beer, brewing, ingredients and tasting
- Around the country card – try all featured craft beers and get a prize, certificate, t-shirts
Promote Your Event on CraftBeer.com
- Enter your event into the ‘official’ American Craft Beer Week database to stand up and have your celebration included with hundreds of others!
- Be sure to choose the Event Type: American Craft Beer Week.
- Include all the details you can about how , when and where craft beer enthusiasts can participate.
- Photos are welcome or at least upload your business logo with your post.
Special Thanks to CraftBeer.com and the Brewers Association!
Please check with your Bergseth Bros. Representative on Availability and Pricing (Some products not available in certain markets)
CHEERS!
What’s Brewing Bergseth Bros.
Weekly Online Newsletter Vol.81
It has been a long, long time since the fields of Southern Minnesota were filled with amber waves of barley. We’re working to change that.
In a unique partnership with the Gieseke family and other local farmers, we made this beer with malting barley grown just a stone’s throw away from our brewery. Right down Fort Road, to be exact.
Brewed to allow the bready character of the malt to shine through, Fort Road Helles is a full-flavored, easy-drinking classic.
The Journal, April 5, 2017 [Excerpt]
By Clay Schuldt
NEW ULM — Schell’s celebrates the release of Fort Road Helles, the latest in the company’s line of beers, Tuesday night in the brewery tap room.
Fort Road Helles is different from most American beers. Not only is the malt used to create the beer made from barley but the barley is produced locally in a farm 15 miles outside of New Ulm near the historic Fort Road.
The word “Helles” describes a traditional German pale lager beer, produced in southern Germany near Munich. The word can be translated as “bright,” “light” or “pale.”
Schell’s Brewmaster Jace Marti first developed the idea for Fort Road Helles after speaking with a University of Minnesota small grain specialist about the flavor of European barley.
“Minnesota used to be the biggest barley producer in the country,” Marti said. “That’s how Grain Belt got its name.”
To find a unique flavor of malt, Marti decided to search out barley growers. After many conversations and research, a partnership sprouted between local farmers Nate Gieseke and Tim and Lori Kohn.
By coincidence the release of Fort Road Helles lines ups with Schell’s win in the Star Tribunes March Malt-ness Beer Bracket. Over 57,000 people voted in the head-to-head tournament of Minnesota beers, and Schell’s was voted the top brewery by a wide margin.
August Schell’s Brewing Company specializes in quality-crafted beer and boasts a proud heritage of 157 years of continuous family ownership
*NOW AVAILABLE On Draught & 4/6/12oz Cans
Please check with your sales person on availability and pricing (please note some products are not available in certain markets)
CHEERS!
What’s Brewing Bergseth Bros.
Online Weekly Newsletter Vol.80
As the weather starts getting warmer outside our palates change with the season too. Instead of desiring the hearty, robust stouts and porters by the fireplace in the dead of winter. We reach for something more refreshing and sessionable. Typically, the summertime beers are wheat based beers with citrusy overtones or crisp, clean easy drinking lagers.
Fargo Brewing Company has a few beers that fit these exact flavor profiles.
Anyone of these beers, would make a great addition to your tap line-up.
Kenny’s Lemonade Radler – We took Fargo Original, our award winning Helles Lager, and infused it with our homemade lemon soda to create this delightfully refreshing summertime beer. Only Available in Draught.
Wind Swept Belgian-Style Witbier – This spiced ale is our take on a Belgian style wheat beer that remains crisp while pouring a cloudy straw color with thick, creamy head. The aroma and flavor remain subtle with sweet orange, coriander, and spicy yeast character, pairing perfectly with wheat malt, while an effervescent body keeps the wit delightfully refreshing for any season! Available in 4/6/12oz Cans.
Original Lager – This traditional un-filtered German style helles lager pours a brilliantly clear light gold color and is capped with a head of white foam. The aroma is lead by clean pilsner malt paired with subtle spicy hop notes and a clean lager yeast character. The flavor is well balanced between the pils malt sweetness, the restrained bittering, and the crisp finish from the extended lagering. This is the perfect beer for when you want something light, crisp, and uncomplicated. Prost! Available in 4/6/12oz can & Draught.
CHEERS!
What’s Brewing Bergseth Bros.
Weekly Online Newsletter Vol.79
It’s that time of year – The NCAA basketball tournament is wrapping up, the Master’s Golf Tournament is this week and more importantly warmer weather is here. With the warmer weather comes the opening of golf courses and patios for the summer season.
This week I wanted to highlight our brands that have can, aluminum bottles and plastic bottle packages. All of these packages are great options for the golf courses, patios, beaches, camping and fishing.
We won’t get into the great debate over cans vs. bottles; what’s a better package for beer? (maybe that’s a future newsletter) Today we thank, the aluminum and plastic packages because of them we can enjoy the greatest beverage on Earth almost anywhere we travel.
The lists below contain general information regarding many of the brands that we carry at Bergseth Bros. We have more brands that are not on the lists below, so make sure to check with your Bergseth Bros. sales rep for a complete listing of brands.
CHEERS!
What’s Brewing Bergseth Bros.
Weekly Online Newsletter Vol.78
The makers of the top-selling, highly awarded Not Your Father’s Root Beer introduced a new collection of artisanal brews that put a fresh spin on three classic American flavors.
The brand new lineup includes Not Your Mom’s Apple Pie, Not Your Mom’s Strawberry Rhubarb and Not Your Mom’s Iced Tea.
The idea for Not Your Mom’s was driven by consumer demand for fruit and tea flavors, which currently place within the top three most popular flavors across the beverage industry, two of which are crafted in an on-trend dessert style.
Not Your Mom’s Apple Pie boasts crisp apple and light cinnamon; Strawberry Rhubarb is the perfect balance of sweet and tart; and Not Your Mom’s Iced Tea, made with real brewed tea, serves up the comfort of home with a delicious twist.
“As the category leader, we are always looking to innovate to meet our consumers’ evolving needs,” said Gleb Lifshits, CEO, Small Town Brewery. “With their immersive flavors and homemade appeal, Not Your Mom’s fruit- and dessert-inspired brews represent the next generation in flavored craft,” he added. “We look forward to consumer response on this unique brand extension; the pre-launch excitement on our social channels has been phenomenal.”
Not Your Mom’s Apple Pie (5.9% ABV), Strawberry Rhubarb (5.5% ABV) and Iced Tea (5.2% ABV) are perfect straight from the chilled bottle, or serve Not Your Mom’s Apple Pie with a scoop of vanilla ice cream for a decadent twist on Apple Pie a la Mode. The possibilities are limited only by one’s imagination.
**Click on the Play Button Below to Watch the Video**
CHEERS!