What’s Brewing Bergseth Bros.

Weekly Online Newsletter Vol.84


What a beautiful weekend for getting the outside spring chores done. Hopefully, you got to enjoy the weather with a beer in your hand and it was not all chores, like I spent my weekend. Between pulling the weeds and planting new grass seed I did enjoy a few beers from the various Samuel Adams Summer Variety Packs. The new packaging design of the sampler packs are bright and colorful making it hard to miss on the shelf. The beers themselves are just as bold and bright as the new packaging – making them perfect for the long summer ahead.


Press the below button Below to Watch: Samuel Adams Summer Ale-The Colors of Summer

Summer Ale Video

Samuel Adams


Same delicious beer, brand new look. Summer Ale returns for its 21st year with limited edition packaging that’s as exciting as a summertime adventure. From the blazing yellow of the afternoon sun to the fiery orange of an evening sunset to the electric blue tint of a summer night, the colors of Summer Ale and its crisp, citrusy flavor, are your perfect companion anywhere, anytime.



American Summer Variety Pack

The American Summer Variety Pack has the perfect beer for any summer occasion, whether you’re relaxing by the pool, grilling in your backyard, or at a bonfire with friends, there’s a beer for everyone. Including classic favorites Boston Lager and Summer Ale, and new styles exclusive to the American Summer Variety Pack: Hefeweizen, Berliner Weisse, Tropic of Yuzu, and Golden Hour.



Samuel Adams


Hazy golden and filled with smooth wheat character, our Hefeweizen is our take on the classic German beer. Notes of clove and banana, signatures of this traditional style, accent the aroma and flavor, and are complemented by a subtle bready malt character. Clean and crisp, this beer pairs best with a sunny summer day.


Samuel Adams


Light golden and highly effervescent, this beer’s bright flavor and light, bubbly body are the definition of summer refreshment. Its fresh lemon citrus note is complemented by a subtle malt character, and the combination of White Wheat and acidulated malt add a crisp, tart flavor. Delicious as it is traditional, this beer will have you craving another sip.


Samuel Adams


This distinctive beer gets a citrusy punch from yuzu, a Japanese fruit with juicy hints of Mandarin orange and grapefruit. The beer’s slightly tart character is balanced by the kick of Grains of Paradise, which add a peppery note the wheat and citrus for a subtle, spicy finish.


Samuel Adams


‘Helles’ is the German word for bright, and it’s the perfect way to describe this light, golden, and refreshing beer. German Noble hops create a distinct spicy, fresh hop character, and are complemented by a touch of malt sweetness for a drinkable yet flavorful brew. Capture it before the season slips away like the golden hour of a summer evening.


Samuel Adams

Beers of Summer Variety Pack

The Beers of Summer Variety Pack is the go-to pack for all of your summer adventures on the beach, the golf course, or wherever your summer takes you. Including summer favorites Summer Ale and Porch Rocker, and featuring a new style exclusive to the Beers of Summer Variety Pack: Session IPA.


Samuel Adams


This beer’s bright citrus hop aroma gives way to flavorful notes of grapefruit and pine, with slight herbal and lemon notes. A subtle malt sweetness balances the hops for a clean, crisp, and easy-drinking IPA.


Samuel Adams


This tart, refreshing brew is our take on the Bavarian Radler, named for cyclists who inspired it. Traditionally a mixture of beer and lemonade, our version combines a crisp golden Helles with a blend of real lemons to create a fresh-squeezed flavor, perfect for the long yet fleeting days of summer.


What’s Brewing Bergseth Bros.

Online Weekly Newsletter Vol.83


After nearly missing one of the final pushes for snow today.  I found it fitting to talk about a brand new summer variety pack by Summit Brewing Company; Boundary Waters Box. Hopefully, this keeps our spirits up and gets us ready for the summer weather that’s just ahead of us!

The box is stocked with refreshing flavors ready for a classic Minnesota summer on the beach or in the boathouse. In the pack you will find familiar Summit classics such as the Summer Ale and the Keller Pils, as well as two new faces: the Hefeweizen and Wit Bier.


The Summit Hefeweizen is an old friend to the Midwest, first being introduced in 2002. Leaving the brewery in 2011, the beer is now back with a new look. The branding of this summer-fresh ale is reminiscent of that quintessential summer moment of throwing a line off a boat. Colors of the can mirror those of a Minnesota day reflecting on the lake.


Off the lake onto the farm, the Summit Wit Bier connects puffy white clouds to its traditional white ale. Bright tones of yellow and blue create the warmth of a summery Minnesotan day on the farm, although the beer can be enjoyed anywhere.


Summit Wit Bier, a delightful new Belgian-style White Ale featuring refreshing aromas of spice, citrus and flowers.

Over 400 years ago, brewers in Belgium’s Louvain Valley, just east of Brussels, began using herbs and spices like orange peel and coriander to spruce up more traditional Bavarian wheat beers. Adventurous fellows, they were. Customarily called Biere Blanche by the French or simply Wit Bier by the Flemish, Summit’s Head Brewer Damian McConn says these summertime thirst-quenchers are almost opaque or white in appearance.


“Wit Biers contain significant amounts of protein and yeast in suspension,” says Damo. “They’re typically lightly hopped and lower in alcohol, containing pale malt, malted and unmalted wheat, and a touch of oats for mouthfeel and body. Our Summit Wit Bier follows this traditional profile, with small amounts of orange peel, grains of paradise, and fresh-ground coriander enhancing the final beer’s citrus and herbal qualities.”


“For a unique spin on this world classic,” Damo adds, “we’ve used 100 percent Mandarina Bavaria hops and an obscure Belgian white yeast strain for aromas of peach, apricot, and additional citrus refreshment.” All that adds up to a light body and a slightly dry, tart finish for Summit Wit Bier


Welcoming home our old friend Summit Hefeweizen. First introduced in 2002, the classic German wheat beer left our St. Paul brewery in 2011 to visit friends and family in the old country. Worry not, however — since departing the Summit portfolio, this beer has remained the same sessionable and highly carbonated beverage you once knew and loved.

While away, the one-time summer seasonal sunned for a spell on Germany’s Lake Constance with a gang of traditional yet spicy Tettnang hops. It also traveled the countryside with German Pils and Carawheat, a couple of the malts responsible for Hefe’s lightly toasted and breadcrumb background. Summit Hefeweizen even had a little quality time one-on-one with a tremendous German yeast strain; we hear the results were just magical, producing familiar aromas of banana and clove.


But six years is a long time to be away, and it turns out folks back here in the states missed our Hefe — especially during those summer nights at the lake, at the ballpark, and at home by the grill.

“This classical style was first developed by the brewers of Bavaria, Germany, to refresh thirsty beer lovers during hot continental European summers,” says Head Brewer Damian McConn. “It was one of our very first seasonal beers, and with its effervescent, slightly dry finish, beautiful golden haze, and billowing head of foam atop the glass, this is truly one of the most refreshing beer styles available.”

Summit Boundary Water Pack


summer1Summer 2

Summit Summer Ale


What’s Brewing Bergseth Bros

Weekly Online Newsletter Vol. 82

American Craft Beer Week 2017 - Bergseth Bros.

Bergseth Bros. is proud of our Craft Beer Brands – so let’s celebrate American Craft Beer Week together with some promotions, tastings, tap invasions, etc.

Below is several ideas for American Craft Beer Week May 15-21, 2017 from our partners at the Brewers Association. If you need any help coordinating events, setting up events or additional event ideas do not hesitate to contact your Bergesth Bros. Sales Representative. You can also contact me directly via this email.


What is American Craft Beer Week?

For the 12th year in a row, the Brewers Association invites you to celebrate American Craft Beer Week®, the nationwide celebration of U.S. small and independent craft brewers. The weeklong tribute provides an opportunity for craft brewers to share their diversity, creativity and passion for the beverage they love.

From May 15 – 21, 2017 all 50 states will be holding events including exclusive brewery tours, special beer releases, beer and food pairings, tap takeovers and more to celebrate America’s ever-advancing beer culture.

Check out “CraftBeer.com’s American Craft Beer Week” by Brewers Association on Vimeo. video 2017 acbw

Resources & Ideas


Ideas for Retailers

  • Organize a craft beer pairing dinner.
  • Craft beer pairing using 2017 ACBW materials.
  • Celebrate with a craft beer tap takeover night.
  • Brewers Night – invite the local brewery to host a tasting!
  • Week-long beer bingo – encourage patrons to try everything on tap or in bottles for prizes.
  • Brew master Dinner
  • Beer history dinner – tell the story of American craft beer.

Off-Premise Recommendations

  • Advertise and promote craft beers that week
  • Display more craft beer that week
  • Set up a distinctive Craft Beer display area for the week – put it in an early – high traffic location
  • Put up shelf POS to highlighting Craft Beer Week
  • Use a Craft Beer Week border in your ad to highlight the week
  • Have a staff person or brewery personnel work with customers – Thursday pm, Friday pm and Saturday afternoon
  • Put up beer style, ingredients and brewing POS during the week to encourage consumer awareness and trial


  • Craft beer tap takeover/tap invasion
  • Craft beer specials for the week
  • Flights special of different craft beers
  • Vertical style tastings – all lagers, all IPA, etc. during the week
  • Wait-staff programs – incentives, education, etc
  • Large poster announcing the week and table tents
  • Food and craft beer specials all week
  • Promotions with brewers or brewery reps
  • Promotions about beer, brewing, ingredients and tasting
  • Around the country card – try all featured craft beers and get a prize, certificate, t-shirts


Promote Your Event on CraftBeer.com

  • Enter your event into the ‘official’ American Craft Beer Week database to stand up and have your celebration included with hundreds of others!
  • Be sure to choose the Event Type: American Craft Beer Week.
  • Include all the details you can about how , when and where craft beer enthusiasts can participate.
  • Photos are welcome or at least upload your business logo with your post.

American Craft Beer Week 2017 - Bergseth Brands

Special Thanks to CraftBeer.com and the Brewers Association!

 Please check with your Bergseth Bros. Representative on Availability and Pricing (Some products not available in certain markets)


What’s Brewing Bergseth Bros.

Weekly Online Newsletter Vol.81

Schell FRH

It has been a long, long time since the fields of Southern Minnesota were filled with amber waves of barley. We’re working to change that.

In a unique partnership with the Gieseke family and other local farmers, we made this beer with malting barley grown just a stone’s throw away from our brewery. Right down Fort Road, to be exact.

Brewed to allow the bready character of the malt to shine through, Fort Road Helles is a full-flavored, easy-drinking classic.

Schell FRH Back

The Journal, April 5, 2017 [Excerpt]

By Clay Schuldt

NEW ULM — Schell’s celebrates the release of Fort Road Helles, the latest in the company’s line of beers, Tuesday night in the brewery tap room.

Fort Road Helles is different from most American beers. Not only is the malt used to create the beer made from barley but the barley is produced locally in a farm 15 miles outside of New Ulm near the historic Fort Road.

The word “Helles” describes a traditional German pale lager beer, produced in southern Germany near Munich. The word can be translated as “bright,” “light” or “pale.”


Schell’s Brewmaster Jace Marti first developed the idea for Fort Road Helles after speaking with a University of Minnesota small grain specialist about the flavor of European barley.

“Minnesota used to be the biggest barley producer in the country,” Marti said. “That’s how Grain Belt got its name.”

To find a unique flavor of malt, Marti decided to search out barley growers. After many conversations and research, a partnership sprouted between local farmers Nate Gieseke and Tim and Lori Kohn.


By coincidence the release of Fort Road Helles lines ups with Schell’s win in the Star Tribunes March Malt-ness Beer Bracket. Over 57,000 people voted in the head-to-head tournament of Minnesota beers, and Schell’s was voted the top brewery by a wide margin.

August Schell’s Brewing Company specializes in quality-crafted beer and boasts a proud heritage of 157 years of continuous family ownership

*NOW AVAILABLE On Draught & 4/6/12oz Cans

Please check with your sales person on availability and pricing (please note some products are not available in certain markets)



What’s Brewing Bergseth Bros.

Online Weekly Newsletter Vol.80


As the weather starts getting warmer outside our palates change with the season too. Instead of desiring the hearty, robust stouts and porters by the fireplace in the dead of winter. We reach for something more refreshing and sessionable. Typically, the summertime beers are wheat based beers with citrusy overtones or crisp, clean easy drinking lagers.

fbc tap handles

Fargo Brewing Company has a few beers that fit these exact flavor profiles.

Anyone of these beers, would make a great addition to your tap line-up.

IMG_9479Kenny's Lemonade

Kenny’s Lemonade Radler – We took Fargo Original, our award winning Helles Lager, and infused it with our homemade lemon soda to create this delightfully refreshing summertime beer. Only Available in Draught.


Wind Swept Belgian-Style Witbier – This spiced ale is our take on a Belgian style wheat beer that remains crisp while pouring a cloudy straw color with thick, creamy head. The aroma and flavor remain subtle with sweet orange, coriander, and spicy yeast character, pairing perfectly with wheat malt, while an effervescent body keeps the wit delightfully refreshing for any season! Available in 4/6/12oz Cans.

20160122_Fargo Original Lager_0030

Original Lager – This traditional un-filtered German style helles lager pours a brilliantly clear light gold color and is capped with a head of white foam. The aroma is lead by clean pilsner malt paired with subtle spicy hop notes and a clean lager yeast character. The flavor is well balanced between the pils malt sweetness, the restrained bittering, and the crisp finish from the extended lagering. This is the perfect beer for when you want something light, crisp, and uncomplicated. Prost! Available in 4/6/12oz can & Draught.