What’s Brewing Bergseth Bros.
Weekly Online Newsletter Vol.33
Bergseth Bros. is proud of our Craft Beer Brands – so let’s celebrate American Craft Beer Week together with some promotions, tastings, tap invasions, etc.
Below is several ideas for American Craft Beer Week May 16-22, 2016 from our partners at the Brewers Association. If you need any help coordinating events, setting up events or additional event ideas do not hesitate to contact your Bergesth Bros. Sales Representative. You can also contact me directly via this email.
Check out “CraftBeer.com’s American Craft Beer Week” by Brewers Association on Vimeo.
Resources & Ideas
Ideas for Retailers
- Organize a craft beer pairing dinner.
- Craft beer pairing using 2016 ACBW materials.
- Celebrate with a craft beer tap takeover night.
- Brewers Night – invite the local brewery to host a tasting!
- Week-long beer bingo – encourage patrons to try everything on tap or in bottles for prizes.
- Brew master Dinner
- Beer history dinner – tell the story of American craft beer
Resources & Ideas
Off-Premise Recommendations
- Advertise and promote craft beers that week
- Display more craft beer that week
- Set up a distinctive Craft Beer display area for the week – put it in an early – high traffic location
- Put up shelf POS to highlighting Craft Beer Week
- Use a Craft Beer Week border in your ad to highlight the week
- Have a staff person or brewery personnel work with customers – Thursday pm, Friday pm and Saturday afternoon
- Put up beer style, ingredients and brewing POS during the week to encourage consumer awareness and trial
Resources & Ideas
On-Premise
- Craft beer tap takeover/tap invasion
- Craft beer specials for the week
- Flights special of different craft beers
- Vertical style tastings – all lagers, all IPA, etc. during the week
- Wait-staff programs – incentives, education, etc
- Large poster announcing the week and table tents
- Food and craft beer specials all week
- Promotions with brewers or brewery reps
- Promotions about beer, brewing, ingredients and tasting
- Around the country card – try all featured craft beers and get a prize, certificate, t-shirts
Resources & Ideas
Promote Your Event on CraftBeer.com
- Enter your event into the ‘official’ American Craft Beer Week database to stand up and have your celebration included with hundreds of others!
- Be sure to choose the Event Type: American Craft Beer Week.
- Include all the details you can about how , when and where craft beer enthusiasts can participate.
- Photos are welcome or at least upload your business logo with your post.
CHEERS!
What’s Brewing Bergseth Bros.
Weekly Online Newsletter Vol.32
We have lots of exciting things brewing with Lagunitas this year including; Undercover Investigation Shut Down Ale released (available now), Limited Release Lucky 13 Mega Mondo Red Ale, a new year-round brand Aunt Sally’s Ale, OneHitter Series Waldo’s Special Ale and IPA 12pks! This is just the tip of the ice berg on what’s to come from our friends at Lagunitas.
The boys at Lagunitas have lots of stories to tell, in fact, some of their stories and events are captured in their beers. Undercover Investigation Shut-Down Ale is a perfect example of passing along one of their stories.
In remembrance of the St. Patrick’s Day Massacre, 11 years ago, we gathered some survivors to tell the story of how the Shut-Down all went down… …Click on the Video!
Now Available in 4/6 Bottles
Coming soon From Lagunitas…………
Click Play… 
Limited Release – Available Soon in Draught & 4/6pk Bottles
Click Play Again….
NEW – Year-Round Brand Available Soon in Draught & 4/6pks
Available Soon – Lagunitas IPA 2/12pks
Please check with your sales person on availability and pricing (please note some products are not available in certain markets)
CHEERS!
What’s Brewing Bergseth Bros.
Weekly Online Newsletter Vol.31
Two months ago, August Schell Brewing Company, brewers of Grain Belt beer announced some very exciting news. Grain Belt would be releasing a brand new, year-round beer Lock & Dam Lager and the brewery’s acquisition of the historic Grain Belt Beer Sign.
Well it’s finally here the release of Grain Belt Lock & Dam Lager; package will be released April 7th and draught will be released April 11th.
Below is the company’s original press release:
Grain Belt Announces New Brew: Lock & Dam Lager – April release celebrates brewery’s acquisition of historic Grain Belt Beer sign
NEW ULM, MN, (Feb. 1, 2016) — August Schell Brewing Company, Minnesota-based brewers of Grain Belt beer, proudly announces the release of a new beer, Lock & Dam, to be on store shelves in April.
Inspired by the Mississippi River and the hard working lock & dam that powered the original Grain Belt brewery, the latest addition to the Grain Belt lineup also celebrates the brewery’s acquisition of another Minneapolis icon, the Grain Belt Beer sign. August Schell completed the purchase of the Grain Belt sign in January 2016.
The beer will be available year-round. Lock & Dam is a copper lager with a crisp flavor profile. At launch Lock & Dam will be available in six-packs and 12-packs of 12oz bottles, as well as kegs. By summer, it will also be sold in 16-ounce cans.
“Grain Belt got its start right here on the Mississippi, powered by St. Anthony Falls and the dam,” said Ted Marti, president and fifth-generation descendant of brewery founder, August Schell. “We are proud to honor that heritage with a brew inspired by the place and hardworking people who gave us our start.”
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Be on the look-out for another new product from Grain Belt Brewery – Grain Belt Blu, a draught only very limited product.
Please check with your sales person on availability and pricing (please note some products are not available in certain markets)
CHEERS!
What’s Brewing Bergseth Bros.
Weekly Online Newsletter Vol.30
With the explosion of craft beer over the last few years it’s probably no surprise that most brands are coming out with new styles monthly, weekly and daily. Some days are over whelming in trying to figure out the mix of product in your cooler and what beers should go on tap. I’ve compiled a list of newly released products from a few of our breweries below. Please check with your Bergseth Bros. sales person for a full update on new products.
Samuel Adams NITRO White Ale – Available on draught and 6/4pks (16oz cans)
Samuel Adams NITRO India Pale Ale – Available 6/4pks (16oz cans)
Samuel Adams NITRO Coffee Stout – Available 6/4pks (16oz cans)
Samuel Adams Rebel Grapefruit – Available on draught and 4/6pks
Fargo Brewing Mighty Red West Coast Imperial Red Ale – Available on draught and 4/6pks
Summit Unchained #21 US & THEM – Available on draught and 4/6pks
Summit 30th Anniversary Double India Pale Ale – Available on draught and 6/4pks (16oz cans)
Lagunitas Undercover Shutdown Ale – Available 4/6pks
Herd of Bocks (Bock, Heirloom, Pre-Prohibition & Dopplebock) – Available on draught
Fulton 300 West Coast Style Mosaic India Pale Ale – Available on draught and 4/6pks
Fulton Maitrise 750ml – Available 12/750ml
Fulton Ursa Black India Pale Ale – Available on draught
Empyrean Carpe Brewem Peanut Butter Porter – Available on draught
Empyrean Carpe Brewem Rye India Pale Ale – Available on draught
Empyrean Fallen Angel Sweet Stout – Available on draught
Grand Teton Double Vision Dopple Bock – Available on draught
Grand Teton Trout Hop Black India Pale Ale – Available on draught
Please check with your sales person on availability and pricing (please note some products are not available in certain markets)
What’s Brewing Bergseth Bros.
Weekly Online Newsletter Vol.29
What a great weekend of games, chalk full of last second buzzer beaters. March madness is in full swing which typically will coincide with watching basketball, overindulging on food, and drinking beer. If we are going to overindulge we should do it with great food and beer pairings.
The three most common pairing interactions are complement, contrast or cut. Take a look at what goes into each dish before deciding what interaction will best compliment your food and beer. For example spicy food; IPA will make the food even spicier complementing the food, Vienna Lager will contrast the spiciness with the sweetness of its malt, and Blonde Ale will cut the flavors refreshing your palate from the spiciness.
These are just a few examples of how you can pair one spicy dish with three different beer styles. Below I will give you a few more examples of beers that can pair with some of your March Madness food. To learn more on this topic check out http://www.craftbeer.com/category/beer-and-food
Pizza with Red Sauce
Try with:
August Schell’s Firebrick Vienna-Style Amber Lager
Rhombus Guys Brewing Illusion American Amber Ale
LakeFront Fixed Gear Red India Pale Ale
Buffalo Wings
Try with:
Lagunitas India Pale Ale
Summit Extra Pale Ale
Fulton Lonely Blonde
Pulled Pork Sliders
Try with:
Empyrean Carpe Brewem Imperial Mango India Pale Ale
Summit 30th Anniversary Double India Pale Ale
Samuel Adams Rouser Double India Pale Ale
Chili Beef and/or Pork
Try with:
Summit Great Northern Porter
Rhombus Guys Brewing Into The Darkness Porter
Empyrean Dark Side Vanilla Porter
Macaroni & Cheese
Try with:
Fargo Brewing Company Stones Throw Scottish Ale
Grand Teton Extra Special Brown Ale
Finnegans Irish Amber Ale
Nachos with Queso Dip and/or Guacamole
Try with:
Samuel Adams Cold Snap White Ale
Blue Moon Belgium White Ale
Paulaner Hefe-Weizen
Please check with your sales person on availability and pricing (please note some products are not available in certain markets)
CHEERS!