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Signature Peach, Strawberry Peach, Kiwi Peach and Mango Peach will be available nationwide in a 12-pack variety pack, joining Simply Spiked Lemonade on shelves. Signature Peach also will be sold in 24-ounce singles, joining 24-ounce singles of it three lemonade flavors that launched last month.

“People have been asking for this flavor since Simply Spiked Lemonade dropped last summer. We can’t wait for our fans to get a taste of Simply Spiked Peach,” says Ashley Austin, associate marketing manager for Simply Spiked Peach.

As the brand gears up for the launch, Simply Spiked Peach has enlisted actor and comedian Ron Funches to star in ads that begin appearing online this week. In the spot, dubbed “Juicy Calls,” Funches is dressed in satin pajamas, lounging on a bed and holding a can of Simply Spiked Lemonade.

“New Simply Spiked Peach has somehow made peaches even more adult,” he says, hinting at the risque double entendre associated with the peach emoji.

To participate, legal-age drinkers in select ZIP codes in New York City, Miami and Washington, D.C., can text a peach emoji to 73255 to enter. Consumers in the rest of the country can text for a chance to win a gift card to buy Simply Spiked Peach when it hits shelves. (See rules and restrictions online.)