What’s Brewing Bergseth Bros.
Weekly Online Newsletter Vol.132
Same brand. New look.
Excerpt from Fargo Brewing Company News Release:
Fargo Brewing strives to bring our fans well-crafted, consistent beers. Today, we are proud to announce an update to our classic packaging and brand representation. This rebrand represents over a year’s worth of work with Fargo natives and microbrew brand developers Chalk.
The new branding reflects a more modern and modest approach to packaging and will allow us to provide canned options for limited release beers. Our new branding also reflects changes to our updated website at www.fargobrewing.com, which will include new functionality, such as a beer locator, content from Fargo Brewing tagged Instagram posts, and an updated events page.
“It was our goal to create a strategy where we could affordably offer a more diverse family of products to markets that previously couldn’t get them,” said Aaron Hill, co-founder of Fargo Brewing Company. “Now we can offer small-batch and limited release beers to retail locations throughout our territory and potentially introduce new audiences to local craft beer.”
The new can artwork will prominently feature the Fargo Brewing Company word mark with maximum size and contrast; a stark visual aid for fans seeking out their favorite Fargo beer. Below the word mark, each brand will include the state of North Dakota, in a unique color, with the Fargo Brewing Company logo radiating from the brewery’s geographical location.
“We were humbled our home town’s brewery gave us the opportunity to really tackle a strategy from the ground up,” said Matt Charpentier, co-founder of Chalk. “Together, we were able to create a solution we believe will be great for both the brewery and consumer.”
About Fargo Brewing Company Fargo Brewing Company is North Dakota’s largest and oldest operating brewery. It was founded in 2010 by Jared Hardy, Aaron Hill, Chris Anderson, and John Anderson. Driven by a desire to bring craft beer to North Dakota, the Fargo natives used their experiences in the Pacific Northwest to launch the company. Fargo Brewing currently distributes beer throughout all of North Dakota, South Dakota, and portions of Minnesota and Wisconsin.
CHEERS!
What’s Brewing Bergseth Bros.
Weekly Online Newsletter Vol.131
We’re very excited to introduce everyone to Schilling Hard Cider from Seattle, Washington! All of their ciders are handcrafted in the Pacific Northwest. Schilling uses 100% fresh-pressed apples, locally sourced ingredients, and hand-selected yeast strains to create a cider experience that is truly unique. Make sure to ask your Bergseth Bros sales rep for more details – Your Apple A Day Just Got Interesting.
CHEERS!
What’s Brewing Bergseth Bros.
Weekly Online Newsletter Vol.130
Bergseth Bros. is proud of our Craft Beer Brands – so let’s celebrate American Craft Beer Week together!!
What is American Craft Beer Week?
For the 13th year in a row, the Brewers Association invites you to celebrate American Craft Beer Week®, the nationwide celebration of U.S. small and independent craft brewers. The weeklong tribute provides an opportunity for craft brewers to share their diversity, creativity and passion for the beverage they love.
From May 14-20th, 2018 all 50 states will be holding events including exclusive brewery tours, special beer releases, beer and food pairings, tap takeovers and more to celebrate America’s ever-advancing beer culture. Please keep your eyes open for our list of brewery events happening in the Fargo-Moorhead and Lakes area.
Check out “CraftBeer.com’s American Craft Beer Week” by Brewers Association on Vimeo
(This Video is a few years old but captures the true spirit of ACBW)
CHEERS!
What’s Brewing Bergseth Bros.
Weekly Online Newsletter Vol.129
Introducing, August Schell Citra Blanc American Pale Lager. Similar to an IPA, our Citra Blanc is hop-forward and refreshing, for those who like their beer to pack a punch. A citrusy, hoppy take on a classic lager, the combination of Citra and Hallertau Blanc hops create the bright flavors and aromatics.
NOW AVAILABLE on Draught and 6/4/16oz Cans
GERMAN CRAFT IS OUR FAMILY TRADITION
We are a family owned and operated brewery in New Ulm, Minnesota. Our story began in 1860 when August Schell, a German immigrant, couldn’t find a traditional German beer in his new home. So, he made his own.
He laid the first brick to the Schell’s brewery along the banks of the Cottonwood River, where it still is today.
While the brewery has seen some changes, like plumbing, August’s legacy of being an innovative brewmaster remains. It has continued through six generations and over 100 varieties of German Craft beer.
Jace, Ted, Jodi, Franz, and Kyle Marti. Lucky and Ezekiel, the Peacocks (not pictured).
CHEERS!
What’s Brewing Bergseth Bros.
Weekly Online Newsletter Vol.128
