What’s Brewing Bergseth Bros.

Weekly Online Newsletter Vol.39

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I wanted to focus on a brewery relatively close to our homes; August Schell’s Brewing Company located in New Ulm, Minnesota. If you have not visited this beautiful and historic brewery put it on your 2016 summer bucket list!

I added two videos below that I felt were great to share. The first one comes from the most recent accolade August Schell’s Brewing Company recently won at the 2016 World Beer Cup in Philadelphia. The second video is a little dated but showcases the unique history of the brewery that started in 1860.

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August Schell Brewing Company, 1866

MINNEAPOLIS (WCCO) — Out of 6,600 entries, four Minnesota beers have been named among the best in the world. They won the titles as part of 2016 World Beer Cup in Philadelphia.

August Schell’s Brewing Company won silver for its Vienna-style lager called “Firebrick.” The New Ulm-based brewery says it has a “subtle maltiness combined with a hint of hoppy taste.” Firebrick took home the Gold Medal in the same category in 2014.

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Marti Family Members (from Left), Franz & Jace Marti

August Schell’s Brewery was established in 1860 in New Ulm, MN and is the 2nd oldest family owned brewery in the United States. They have succeeded despite dramatic historical events and now are thriving with the craft beer boom. This is a short documentary on their story.

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Director, Director of Photography, Editor: Chris Jones

Music Composed By Ben Frizzell

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Now Available!  August Schell’s Hefeweizen, Limited Draught & Package – Get some TODAY before its Gone!

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August Schell’s Brewing Company, 1948

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Prost!! Ted Marti, August Schell’s Brewing Company, 1985

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August Schell’s Brewing Company, 1860

August Schell’s Brewing Company is deeply rooted in German heritage as August the first generation of brewers laid the first brick for the brewery in 1860 after arriving from his homeland Germany. Today, their beers are living proof of their German heritage.

CHEERS!!!

What’s Brewing Bergseth Bros.

Weekly Online Newsletter Vol.38

Boston Brewery Hop Garden

I hope you had a great weekend – It was crazy around the Fargo Moorhead area this weekend with the running of the Fargo Marathon. We’ve finally had a few days in a row peaking above 70 with sun, of which, always helps beer sales.

 

This week I wanted to touch base on a program that I’d love to see as many accounts as possible support because it’s for such a great cause.  The name of the program is “Pour One Forward” from Samuel Adams. How does the program work?  It’s simple buy a keg of Samuel Adams Boston Lager and let the Pour One Forward program sell it for you while donating to a great cause! This program would be excellent for Growler stations as well “Pour a Growler Forward” – you’ll make a Veteran’s day for sure with a full growler of Boston Lager.

 

Please read the information below and contact your Bergseth Bros. Representative to take part in this program!

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At Samuel Adams we show our gratitude to one another for a job well done with a cold beer and a heartfelt “thank you.” Starting today, we’re partnering with local bars and restaurants to salute our military friends who protect our freedom and independence every day through a program called Pour One Forward.

 

Between now and July 5, at participating locations, you can purchase two Samuel Adams Boston Lagers and leave one behind to be enjoyed by an active duty soldier or vet. You simply tell your server you’d like to “Pour One Forward” and he or she will give you a paper pint glass to write a note of thanks or special shout out to your favorite soldier or our military at large. Your server will hang it on the wall and when a soldier or vet comes in to that bar or restaurant, they can pull it down and exchange it for a cold pint of Boston Lager

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And here at Sam Adams, we also want to help! If you post a picture of your thank you note and tag it #PourOneForward, Sam Adams will donate $1 to the nonprofit American Dream U to help soldiers find jobs they are really passionate about or start their own business as they transition from active duty to civilian life.

 

We recently learned that in the last 5 years, more than one million young soldiers returned to civilian life in search of fulfilling careers they are passionate about; and 50% said that the transition was much more difficult that imagined. Inspired by our core philanthropic program, Brewing the American Dream, which helps small business owners start, strengthen and grow their craft food and beverage businesses, we wanted to connect soldiers with that same kind of inspiration and support.

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Every day, countless men and women put their early career aspirations aside to defend the values that define our country. We hope you’ll salute and thank them in the best of ways! Click here to find participating restaurants and bars (list updates almost every day as we add new locations) and get involved!

 

SA Pour One Forward

See more at: http://blog.samueladams.com/pour-one-forward/#sthash.Lksf8dLu.dpuf or http://americandreamu.org/pour-one-forward-by-samuel-adams/

 

CHEERS!

What’s Brewing Bergseth Bros.

Weekly Online Newsletter Vol. 37

American Craft Beer Week is upon us!

 

We would like to personally thank all of the retailers and breweries that came together planning events for this week. Please, make sure to mention Bergseth Bros. in all of your posts along with #ACBW2016 and/or #MakeSmallBeerBig . Let’s Celebrate by raising a pint of your favorite Craft Beer!

 

American Craft Beer Week 2016 BBCO Brands

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CHEERS!

What’s Brewing Bergseth Bros.

Weekly Online Newsletter Vol.  36

 

The time is now to celebrate 10,000 Minutes of Minnesota Craft Beer  – May 9-10th  – Please contact your Bergseth Bros. Representative in regards to our Minnesota Craft Beers!

Minnesota Craft Beer Week

10,000 Minutes of Minnesota Craft

From: http://www.mncraftbrew.org/10000minutes

The Minnesota Craft Brewers Guild is proud to present 10,000 Minutes of Minnesota Craft Beer from May 9 – May 15, 2016.

Did you know there are about 10,000 minutes in a week? Across the Land of 10,000 Beers, we’re trying to savor every one of them, with a locally produced craft beer in hand.

10,000 Minutes of Minnesota Craft Beer is a week full of Minnesota Craft Beer events across the state, from tap takeovers on the North Shore to beer tours of the Twin Cities to special firkin tappings in Southern Minnesota. So start your timers and plot your calendars to make the most of your 10,000 Minutes!

Share your 10,000 Minutes of Minnesota Craft Beer photos on Instagram!
#10000Minutes, #MNCraftBeer, #MNBeerWeek

Follow the Guild!
Facebook Facebook.com/MinnesotaCraftBrewersGuild 
Twitter @MNcraftbrew

 

 

CHEERS!

 

What’s Brewing Bergseth Bros.

Weekly Online Newsletter Vol. 35

 

I wanted to touch base again on the last two weeks of What’s Brewing Newsletters – Minnesota Craft Beer Week “10,000 Minutes of Minnesota Craft Beer” and American Craft Beer Week. Both of these weeks are important to our culture and very much of who we are at Bergseth Bros. We pride ourselves on our  selection of brands and hope to be a part of your events during these two weeks. Please, let your Bergseth Bros. representative know how we can help you organize an event during one or both of these weeks.

 

Minnesota Craft Beer WeekAmerican Craft Beer Week 2016 BBCO Brands

Please check with your sales person on availability and pricing (please note some products are not available in certain markets)

CHEERS!

What’s Brewing Bergseth Bros.

Weekly Online Newsletter Vol.34 

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Last week we lost Prince, an American Icon from the home state of Minnesota. Prince, put Minnesota on the World map through his musical talents and generosity to everyone. I thought it only fitting to focus on the Minnesota craft brands that we carry in house this week.

 

We are fortunate that the Minnesota breweries we carry in house have received many accolades nationally and internationally.  These breweries are world recognized for their own style of artistic craft (Craft Beer). Minnesota Craft Beer Week is right around the corner May 9-15, 2016.

 

Let’s celebrate the life of a legend while we raise a craft beer made from his home state!

 

Minnesota Craft Beer Week “10,000 Minutes of Craft” May 9th – 15th, 2016

Please contact your Bergseth Bros. Representative to help set-up an event this week.

  • Beer & Food Pairings
  • Tap Invasions/Tap Take-Overs
  • Appetizer Specials paired with MN Beer
  • Focus on MN Craft Beer All Week
  • Beer Flights featuring MN Beers
  • MN Beer Features

Minnesota Craft Beer Week

 

From: http://www.mncraftbrew.org/10000minutes

The Minnesota Craft Brewers Guild is proud to present 10,000 Minutes of Minnesota Craft Beer from May 9 – May 15, 2016.

Did you know there are about 10,000 minutes in a week? Across the Land of 10,000 Beers, we’re trying to savor every one of them, with a locally produced craft beer in hand.

10,000 Minutes of Minnesota Craft Beer is a week full of Minnesota Craft Beer events across the state, from tap takeovers on the North Shore to beer tours of the Twin Cities to special firkin tappings in Southern Minnesota. So start your timers and plot your calendars to make the most of your 10,000 Minutes!

Share your 10,000 Minutes of Minnesota Craft Beer photos on Instagram!
#10000Minutes, #MNCraftBeer, #MNBeerWeek

Follow the Guild!
Facebook Facebook.com/MinnesotaCraftBrewersGuild 
Twitter @MNcraftbrew

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Please check with your sales person on availability and pricing (please note some products are not available in certain markets)

 

CHEERS!

 

What’s Brewing Bergseth Bros.

Weekly Online Newsletter Vol.33

American Craft Beer Week 2016 BBCO

Bergseth Bros. is proud of our Craft Beer Brands – so let’s celebrate American Craft Beer Week together with some promotions, tastings, tap invasions, etc.

Below is several ideas for American Craft Beer Week May 16-22, 2016 from our partners at the Brewers Association. If you need any help coordinating events, setting up events or additional event ideas do not hesitate to contact your Bergesth Bros. Sales Representative. You can also contact me directly via this email.

 

Check out “CraftBeer.com’s American Craft Beer Week” by Brewers Association on Vimeo.

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Resources & Ideas

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Ideas for Retailers

  • Organize a craft beer pairing dinner.
  • Craft beer pairing using 2016 ACBW materials.
  • Celebrate with a craft beer tap takeover night.
  • Brewers Night – invite the local brewery to host a tasting!
  • Week-long beer bingo – encourage patrons to try everything on tap or in bottles for prizes.
  • Brew master Dinner
  • Beer history dinner – tell the story of American craft beer

Resources & Ideas

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Off-Premise Recommendations

  • Advertise and promote craft beers that week
  • Display more craft beer that week
  • Set up a distinctive Craft Beer display area for the week – put it in an early – high traffic location
  • Put up shelf POS to highlighting Craft Beer Week
  • Use a Craft Beer Week border in your ad to highlight the week
  • Have a staff person or brewery personnel work with customers – Thursday pm, Friday pm and Saturday afternoon
  • Put up beer style, ingredients and brewing POS during the week to encourage consumer awareness and trial

Resources & Ideas

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On-Premise

  • Craft beer tap takeover/tap invasion
  • Craft beer specials for the week
  • Flights special of different craft beers
  • Vertical style tastings – all lagers, all IPA, etc. during the week
  • Wait-staff programs – incentives, education, etc
  • Large poster announcing the week and table tents
  • Food and craft beer specials all week
  • Promotions with brewers or brewery reps
  • Promotions about beer, brewing, ingredients and tasting
  • Around the country card – try all featured craft beers and get a prize, certificate, t-shirts

Resources & Ideas

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Promote Your Event on CraftBeer.com

  • Enter your event into the ‘official’ American Craft Beer Week database to stand up and have your celebration included with hundreds of others!
  • Be sure to choose the Event Type: American Craft Beer Week.
  • Include all the details you can about how , when and where craft beer enthusiasts can participate.
  • Photos are welcome or at least upload your business logo with your post.

American Craft Beer Week 2016 BBCO Brands

CHEERS!

What’s Brewing Bergseth Bros.

Weekly Online Newsletter Vol.32

Lagunitas

We have lots of exciting things brewing with Lagunitas this year including; Undercover Investigation Shut Down Ale released (available now), Limited Release Lucky 13 Mega Mondo Red Ale, a new year-round brand Aunt Sally’s Ale, OneHitter Series Waldo’s Special Ale and IPA 12pks! This is just the tip of the ice berg on what’s to come from our friends at Lagunitas.

The boys at  Lagunitas have lots of stories to tell, in fact, some of their stories and events are captured in their beers. Undercover Investigation Shut-Down Ale is a perfect example of passing along one of their stories.

In remembrance of the St. Patrick’s Day Massacre, 11 years ago, we gathered some survivors to tell the story of how the Shut-Down all went down… …Click on the Video!

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Now Available in 4/6 Bottles

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Coming soon From Lagunitas…………

 

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Limited Release – Available Soon in Draught & 4/6pk Bottles

 

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NEW – Year-Round Brand Available Soon in Draught & 4/6pks

 

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 Available Soon – Lagunitas IPA  2/12pks

 

Please check with your sales person on availability and pricing (please note some products are not available in certain markets)

CHEERS!

What’s Brewing Bergseth Bros.

Weekly Online Newsletter Vol.31

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Two months ago, August Schell Brewing Company, brewers of Grain Belt beer announced some very exciting news. Grain Belt would be releasing a brand new, year-round beer Lock & Dam Lager and the brewery’s acquisition of the historic Grain Belt Beer Sign.

Well it’s finally here the release of Grain Belt Lock & Dam Lager; package will be released April 7th and draught will be released April 11th.

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Below is the company’s original press release:

Grain Belt Announces New Brew: Lock & Dam Lager – April release celebrates brewery’s acquisition of historic Grain Belt Beer sign

NEW ULM, MN, (Feb. 1, 2016) — August Schell Brewing Company, Minnesota-based brewers of Grain Belt beer, proudly announces the release of a new beer, Lock & Dam, to be on store shelves in April.

Inspired by the Mississippi River and the hard working lock & dam that powered the original Grain Belt brewery, the latest addition to the Grain Belt lineup also celebrates the brewery’s acquisition of another Minneapolis icon, the Grain Belt Beer sign. August Schell completed the purchase of the Grain Belt sign in January 2016.

The beer will be available year-round. Lock & Dam is a copper lager with a crisp flavor profile. At launch Lock & Dam will be available in six-packs and 12-packs of 12oz bottles, as well as kegs. By summer, it will also be sold in 16-ounce cans.

“Grain Belt got its start right here on the Mississippi, powered by St. Anthony Falls and the dam,” said Ted Marti, president and fifth-generation descendant of brewery founder, August Schell. “We are proud to honor that heritage with a brew inspired by the place and hardworking people who gave us our start.”

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Be on the look-out for another new product from Grain Belt Brewery – Grain Belt Blu, a draught only very limited product.

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Please check with your sales person on availability and pricing (please note some products are not available in certain markets)

CHEERS!

What’s Brewing Bergseth Bros.

Weekly Online Newsletter Vol.30

 

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With the explosion of craft beer over the last few years it’s probably no surprise that most brands are coming out with new styles monthly, weekly and daily.  Some days are over whelming in trying to figure out the mix of product in your cooler and what beers should go on tap. I’ve compiled a list of newly released products from a few of our breweries below. Please check with your Bergseth Bros. sales person for a full update on new products.

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Samuel Adams NITRO White Ale – Available on draught and 6/4pks (16oz cans)

Samuel Adams NITRO India Pale Ale – Available 6/4pks (16oz cans)

Samuel Adams NITRO Coffee Stout – Available 6/4pks (16oz cans)

Samuel Adams Rebel Grapefruit – Available on draught and 4/6pks

 

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Fargo Brewing Mighty Red West Coast Imperial Red Ale – Available on draught and 4/6pks

 

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Summit Unchained #21 US & THEM – Available on draught and 4/6pks

Summit 30th Anniversary Double India Pale Ale – Available on draught and 6/4pks (16oz cans)

 

Lagunitas

Lagunitas Undercover Shutdown Ale – Available 4/6pks

 

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Herd of Bocks (Bock, Heirloom, Pre-Prohibition & Dopplebock) – Available on draught

 

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Fulton 300 West Coast Style Mosaic India Pale Ale – Available on draught and 4/6pks

Fulton Maitrise 750ml – Available 12/750ml

Fulton Ursa Black India Pale Ale – Available on draught

 

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Empyrean Carpe Brewem Peanut Butter Porter – Available on draught

Empyrean Carpe Brewem Rye India Pale Ale – Available on draught

Empyrean Fallen Angel Sweet Stout – Available on draught

 

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Grand Teton Double Vision Dopple Bock – Available on draught

Grand Teton Trout Hop Black India Pale Ale – Available on draught

 

 

 

Please check with your sales person on availability and pricing (please note some products are not available in certain markets)