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Weekly Online Newsletter Vol.69

This week we’re excited to introduce two new products from Samuel Adams Brewing Company; Samuel Adams Rebel Reborn India Pale Ale and Samuel Adams Rebel Juiced Mango India Pale Ale. Samuel Adams Rebel Reborn IPA is a reformulated brand new product and package. Samuel Adams Rebel Juiced Mango IPA is a brand new line extension to the Rebel Family of Beers.

(Press Release)

BOSTON—For the first time, the brewers at Sam Adams have completely reformulated a popular flagship beer: Rebel IPA.  After more than four years, the brewers undertook what they called “Project Lupulus,” an experiment that takes advantage of hops that were not readily available or have been newly cultivated since Rebel IPA first launched in 2014. As part of this project, the brewers collaborated, starting in 2013, with a hop breeder in Yakima Valley, WA to create a new hop variety proprietary and exclusive to Sam Adams called HBC 566. After months of experimenting with dozens of trial batches at the Boston Brewery, the brewers are now ready to release the new Rebel IPA recipe which is brewed with HBC 566 and another new experimental hop variety for bittering, HBC 682.  Rebel IPA now has a more intense juicy, tropical and citrus flavor supported by a leaner body and a crisp, clean finish to optimize the hop character.

About Rebel Reborn

So what changes? Paying homage to the original recipe, Rebel IPA is brewed with a few of the original hop varieties including Cascade, Centennial, Simcoe^® and Chinook. For the 2017 release, the brewers added Mosaic hops, alongside HBC 566, a new hop proprietary to Sam Adams, and HBC 682, a new, experimental bittering hop.

Project Lupulus refers to the scientific name of a hop, Humulus lupulus, and its special lupulin glands which are the fundamental source of flavor, bitterness, and aroma in hops. For Project Lupulus, the brewers looked to optimize the flavor of each hop variety by changing up the blend and ratio of hops for the new Rebel IPA. Ultimately, seven hops were chosen for their unique character, including:

• HBC 566: A Sam Adams proprietary hop variety, HBC 566 adds a touch of lemon/lime, orange and eucalyptus flavor that can be found with the addition of this exclusive hop variety.
• HBC 682: Experimental hop HBC 682 is used solely as a bittering hop in Rebel IPA to impart a pleasant bitterness with a strong and earthy aroma
• Mosaic: New to Rebel IPA, Mosaic hops impart tropical, fruity, and pines notes. In 2011, Sam Adams was one of the first breweries to experiment with Mosaic hops in a collaboration beer with Dogfish Head called SAVOR Flowers;
• Cascade: A leading hop in the new Rebel IPA, Cascade hops impart floral, spicy, citrus, and grapefruit character;
• Simcoe^®: A staple of IPAs, Simcoe hops impart a strong piney character as well as apricot and citrus notes;
• Centennial: Centennial hops are intensely floral with hints of wood and a medium citrus character;
• Chinook: Chinook hops provide a piney character and a light spice note;

To dial up the hop impression, the newly reborn Rebel IPA removed caramel malt from the grain bill and now is brewed only with Samuel Adams special two-row malt blend.  By removing the caramel malt, Rebel IPA’s body is less malty, resulting in a cleaner, brighter IPA with more tropical, citrus, and pine-forward notes.

Founder & Brewer of Samuel Adams, Jim Koch, on Reformulating Rebel IPA:

“This is the first time we’ve significantly changed the recipe of a flagship beer.  As hop varieties evolve, we want to use the new varieties to keep brewing the best beer possible,” said Jim Koch. “Like with the original Rebel IPA recipe, this release isn’t a palate-scorching hop-bomb. Our goal was to showcase the intricate aromas and flavors of hops, especially with new, experimental hop varieties HBC 566 and HBC 682. Not that long ago, it was a challenge just to find quality, flavorful hops and now, we’re developing our own proprietary hop with unparalleled lemony-lime, orange and eucalyptus notes. It’s wild to think how far the brewing industry has come and that today, a beer can evolve.”

Nano Brewery Manager, Megan Parisi, on Rebel IPA test batches:

“Even before we started brewing Rebel IPA, we were exploring the many varieties of hops and how they affect the flavor of a beer with Project Lupulus,” said Brewer Megan Parisi, who manages the nano brewery. “We averaged at least one new test brew in the nano each week since we started tinkering with the Rebel IPA recipe and our new hop varieties. It was awesome being able to brew with a new hop variety that had never been used. After dozens of test batches of single hop brews, various blends, and of course, taste testing, it is a pleasure to finally share our new Rebel IPA recipe with drinkers.”

About the Rebel IPA Family

Rebel IPA was the first beer that originated in the Samuel Adams Nano Brewery, the epicenter of experimentation for new beers located within the Boston Brewery. When Samuel Adams launched Rebel in 2014, the brew became the most successful release of a craft beer brand [1]. Now, IPAs are the primary driver of craft volume growth¹. Since 2014, the Rebel family has expanded to include Rebel Rouser Double IPA, Rebel Grapefruit IPA, and Rebel Juiced IPA.

In January 2017, Samuel Adams Rebel Juiced IPA, a West Coast IPA infused with mango, will be now available in cans and bottles. At 55 IBUs, the brewers selected the hop varieties based on their tropical aromas and juicy flavors rather than for their bitterness. Zeus hops were used in the kettle and Mosaic and Mandarina hops were used to dry hop. The result is a medium-bodied beer with a slightly veiled golden color that brings a big tropical aroma of guava, passionfruit and mango.

Please check with your sales person on availability and pricing (please note some products are not available in certain markets)

CHEERS!

Online Weekly Newsletter Vol.67

OUR STORY

It takes adventurous spirit and irrepressible ingenuity to do things the Guinness way. From our humble beginnings in 1759 to the present day, we’ve gone to extraordinary lengths to bring you exceptional beer. But, while many milestones mark the way on our long and illustrious path, we’re not ones to rest on our laurels. As we like to put it: our greatest work is yet to come.

Press Play Below to Watch: Here’s To Us All – Guinness Draught Stout Ad

OUR CRAFT

It takes bold brewers to brew bold beers. Those prepared to go to lengths that others wouldn’t to perfect their craft. In 1759, Arthur Guinness took out a 9000-year lease on a brewery; our brewers then brought you the blackest beer with the most colorful flavor, and braved the perils of the high seas to transport it across the globe. The pioneering methods of our predecessors have been handed down and tirelessly advanced from generation to generation and they never stop evolving. Which is just as well, as we’ve got a whole lot more beer to brew.

Press Play Below to Watch: Guinness Brewing Insights “Working at St. James Gate”

NEW – Brewers’ Collection 2/12 Sampler from Guinness Brewing Company

Only Available in the Brewers’ Collection 12pk Sampler

NEW – Guinness Rye Pale Ale 4/6pks

NEW – Guinness Antwerpen Stout 6/4pks

Please check with your sales person on availability and pricing (please note some products are not available in certain markets)

CHEERS!

Weekly Online Newsletter Vol.65

What a wonderful time to be involved in the beer industry, whether you’re a retailer, wholesaler or supplier. In the United States Craft Beer breweries have hit a record high, eclipsing over five thousand breweries. Craft Beer is still on the rise and I believe it will have a prominent presence going into the foreseeable future.

Bergseth Bros. had an exciting 2016, launching several new brands in our territory; Odell Brewing Company, Rhombus Guys Brewing Company, B.Nektar Mead-Cider-Beer, Base Camp Brewing Company, Standard by Fulton Brewing Company, Truly Spiked & Sparkling and White Claw Hard Seltzer.

In 2016, we saw several of our breweries win awards, locally, nationally and internationally.  We’ve seen label changes, brand extensions, mergers and acquisitions.  Every day is different in the beer industry, but it is certainly fun even on the bad days.

Bergseth Bros. is proud to have distributed beer in our region since our start in 1946. Please choose us for your needs this season and next year. We toast our customers, suppliers, and the American system of alcohol distribution. We thank you for your business and hope to share success in 2017. Cheers!

Weekly Online Newsletter Vol.63

I’m so excited to announce our market wide release of Empyrean Brewing Company Long Route Peanut Butter Porter. I feel it’s the best thing that’s happened to peanut butter since meeting jelly, or in my case meeting chocolate. This beer magically incorporates the flavors of peanut butter with the richness of Porter. Its adult candy in a glass of beer!

With the delightful aroma of a peanut butter cup, this beer maintains a porter backbone with twisting layers of chocolate, peanut butter and toast. Malt forward with very little bite, Long Route is 6% alcohol and 20 IBUs.

“Long Route” Peanut Butter Porter

Empyrean’s Newest Year-Round Beer

Empyrean Brewing Co. is launching Long Route Peanut Butter Porter, an incredibly satisfying and highly demanded porter that will join the brewery’s year-round lineup. Craft drinkers can find Long Route on retail shelves in the fall, 2016.

The Long Route logo features a meandering path, or labyrinth, which is an ancient metaphor for wholeness. As one walks the in and out following circular pattern in a meditative state, the labyrinth serves as a physical representation of the journey to the center of your mind and back out into the world with a broadened understanding of yourself.

“We chose the labyrinth symbol and the name Long Route because it fits with our brewery’s brand story that humanity is curious by nature.” said Rich Chapin, Head Brewer at Empyrean.

“We’re all on a pilgrimage towards enlightenment and eternal happiness. So why not enjoy that journey with a beer in hand?”

With the delightful aroma of a peanut butter cup, this beer maintains a porter backbone with twisting layers of chocolate, peanut butter and toast. Malt forward with very little bite, Long Route is 6% alcohol, 20 IBUs and 14.6^o OG.

Long Route Peanut Butter Porter will be available throughout Empyrean Brewing Company’s Midwest distribution footprint in 6-pack bottles and on draught.

http://empyreanbrewingco.com/a-long-route-to-our-newest-year-round-beer/

About Empyrean Brewing Co.

Founded in 1990, Empyrean Brewing Co. is the oldest craft brewery in the state of Nebraska. The adventurous spirit that launched Empyrean Brewing Co. created such beer legends as Chaco Canyon Gold, Third Stone Brown, Dark Side Vanilla Porter, Imperial Mango IPA, and a host of seasonal, specialty and limited release beers.

CHEERS!