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Weekly Online Newsletter Vol.90

 

One of my favorite past-times in the summer is attending baseball games and indulging in the great fare available at the games. I thought I would take it one step further, because I’m assuming most of us attending the games are quenching our thirst with a beer.  What’s better than great ballpark food, beer and baseball?

 

I read a great article from Draft Magazine last week and included an excerpt below with my beer recommendations. I also added a few extra ballpark staples with beer pairings. Whether you’re at the ballpark or in your backyard these food and beer parings are sure to be a HOME RUN!

 

Nachos & Kölsch, Helles or Light American Lager:  If your tortilla chips are drowning in irresistibly thick, creamy cheese, toss a life ring to the crisp, corny flavor with an equally crisp and corny kölsch. The beer’s lively effervescence and clean finish easily wash away the gooey goodness.

Fargo Brewing Company Fargo Original Helles Lager

August Schell Fort Road Helles Lager

Coors Light

Pretzel & German Pilsner: In a pairing as natural as baseball and summer, a German pilsner’s grainy malts extend seamlessly into the bread of the pretzel; salt punctuates the flavor before the beer’s bold bitterness whisks the doughy bite away.

August Schell Bavarian Pilsner

Paulaner Lager

Warsteiner Lager

Peanuts & Brown Ale or Vienna Lager: A straightforward brown ale or Vienna lager and simple bag of peanuts throw an exciting curveball in this pairing: The beer’s rich, toasted notes meld deftly with the nutty, dry shell and salty peanut flavors, creating an intricate flavor profile.

New Castle Brown Ale

Samuel Adams Boston Lager

August Schell Firebrick Lager

Hot Dog & American Pale Ale: A peppy pale ale with hops that lean green (think onion and grass) amps up vegetal notes in the relish, while countering sweet, tart condiments like mustard and ketchup. The beer’s bready malt backbone latches onto the bun, while its firm bitterness cleans up the bite.

Rhombus Brewing Co. Invincible Pale Ale

Odell Brewing Co. Drumroll Pale Ale

Summit Brewing Co. Extra Pale Ale

 

A few more classic baseball food items with beer

Fries (Frites) & American Premium Lager: Even if the Belgians make the best frites in the world and are the largest consumers per person, those salty potato sticks are still an American staple cuisine. In general, fries (or frites) are light in flavor profile, so opt for a brew that will help cleanse the palate.

Grain Belt Premium Lager

Fulton Brewing Co. Standard Lager

Coors Banquet

Sunflower Seeds & India Pale Ale: Beer and salt go together because bitter and salt go together. It’s not exactly clear why, but salt neutralizes the bitter elements and lets the taster enjoy the other characteristics in the beer. Throw some salty sunflower seeds in your mouth before and after taking a big swig of beer and your taste buds will reach a special level of enlightenment.

 

Lagunitas Brewing Co. India Pale Ale

Odell Brewing Co. India Pale Ale

Summit Brewing Co. Saga India Pale Ale

Corndogs & American Blonde Ale: According to popular legend, German immigrants were the first on these shores to cover sausage with batter, supposedly to make their sausages easier to sell. The tactic worked. The corn dog – a layer of crispy, deep-fried fluffiness that gives way to a savory hot dog or sausage on a stick – became an American staple.

 

Fulton Brewing Co. Lonely Blonde Ale

Rhombus Guys Brewing Co. Iconic Blonde Ale

Guinness American Blonde Ale

Cracker Jack & Porter: Cracker Jack isn’t just caramel popcorn…the addition of molasses and peanuts add to the depth and variety of flavor and the low and slow baking time make this a light and crispy candy-like treat. Porter is the perfect beer to pair with Cracker Jack! Dark brown in color with aromas of caramel, toffee, and roasted malts and flavors of rich malt, brown sugar, and chocolate but only medium bodied and well carbonated to provide a smooth finish.

 

Empyrean Brewing Co. Long Route Peanut Butter Porter

Fargo Brewing Co. Sod Buster Porter

Summit Brewing Co. Great Northern Porter

Please check with your Bergseth Bros. Representative on Availability and Pricing (Some products not available in certain markets)

CHEERS!

Weekly Online Newsletter Vol.88

With Rib Fest, one of Fargo’s most attended events of the summer starting this week.  I thought it would be fitting to pair some beers with pork ribs, pulled pork and beef brisket. Finding the right beer to balance the flavors and spiciness of barbecue may seem over-whelming but beer is the perfect companion to whatever you’re barbecuing. The three most common ways to pair beer with any food is contrast, complement or cut.

 

Most barbecue sauces are a combo of sweet and acidic, sugar and vinegar, in one form or another with sauces ranging from mild to intense spiciness. Fortunately, beer’s carbonation cuts through barbecue’s fire and spice while refreshing and recharging the palate. At the same time, its complexity can complement the layers of flavor in any slab of meat.

Pork Ribs – balance the spiciness of the sauce

Fulton 300 Mosaic IPA – ABV: 7.0% IBU: 74

Fargo Brewing Company Iron Horse Pale Ale  – ABV: 4.8% IBU: 32

Schell Fort Road Helles Lager – ABV 5.1%

LakeFront Fixed Gear Red IPA – ABV: 6.8% IBU: 35

 

Pulled Pork – balance the richness

Summit Extra Pale Ale (EPA) – ABV: 5.2% IBU: 45

Lagunitas Lucky 13 Ultra-Mega- Mongo Red Ale – ABV: 8.8% IBU: 55

Odell 90 Shilling Ale – ABV: 5.3% IBU: 27

Empyrean Dark Side Vanilla Porter – ABV: 5.6% IBU: 22

Beef Brisket – balance the smokiness

Samuel Adams Boston Lager – ABV: 4.9% IBU: 30

Schell Firebrick Lager – ABV: 5.1% IBU: 25

Rhombus Guys Brewing Company Into The Darkness Porter – ABV: 4.8% IBU: 30

Fargo Brewing Company Stones Throw Scottish Ale – ABV: 4.5% IBU: 19

 

CHEERS!

Weekly Online Newsletter Vol.86

The Wait is Over….. Grain Belt BLU has arrived to our market!!! We’ve had people asking when this beer would be back since the day we sold out last year. It was a huge hit last year and we expect the same results this year. This is a draught ONLY product and very limited.

Grain Belt BLU, a summery spin on the iconic “Friendly Beer,” combines Grain Belt Premium with a generous load of real blueberries. It would be a mistake, however, to associate the beer with a sweet, syrupy blueberry pie dessert. On the contrary, Grain Belt Blu is light, balanced, and refreshing—a delightfully subtle twist on the classic American lager.

About Grain Belt

Grain Belt, considered “The Friendly Beer,” has a history that traces a long line of private and public ownership for more than 120 years. Today, Grain Belt is owned by August Schell Brewing Company, and produces Four American Lagers: Premium, Premium Light, Nordeast and Lock & Dam. Grain Belt’s longevity, dedication to quality, and approachable nature are what make its Minnesota brews iconic. For more information, visit www.grainbelt.com.

Weekly Online Newsletter Vol.84

What a beautiful weekend for getting the outside spring chores done. Hopefully, you got to enjoy the weather with a beer in your hand and it was not all chores, like I spent my weekend. Between pulling the weeds and planting new grass seed I did enjoy a few beers from the various Samuel Adams Summer Variety Packs. The new packaging design of the sampler packs are bright and colorful making it hard to miss on the shelf. The beers themselves are just as bold and bright as the new packaging – making them perfect for the long summer ahead.

 

Press the below button Below to Watch: Samuel Adams Summer Ale-The Colors of Summer

Samuel Adams

SUMMER ALE: ENJOY THE COLORS OF SUMMER

Same delicious beer, brand new look. Summer Ale returns for its 21st year with limited edition packaging that’s as exciting as a summertime adventure. From the blazing yellow of the afternoon sun to the fiery orange of an evening sunset to the electric blue tint of a summer night, the colors of Summer Ale and its crisp, citrusy flavor, are your perfect companion anywhere, anytime.

 

 

American Summer Variety Pack

The American Summer Variety Pack has the perfect beer for any summer occasion, whether you’re relaxing by the pool, grilling in your backyard, or at a bonfire with friends, there’s a beer for everyone. Including classic favorites Boston Lager and Summer Ale, and new styles exclusive to the American Summer Variety Pack: Hefeweizen, Berliner Weisse, Tropic of Yuzu, and Golden Hour.

 

Samuel Adams

HEFEWEIZEN

Hazy golden and filled with smooth wheat character, our Hefeweizen is our take on the classic German beer. Notes of clove and banana, signatures of this traditional style, accent the aroma and flavor, and are complemented by a subtle bready malt character. Clean and crisp, this beer pairs best with a sunny summer day.

Samuel Adams

BERLINER WEISSE

Light golden and highly effervescent, this beer’s bright flavor and light, bubbly body are the definition of summer refreshment. Its fresh lemon citrus note is complemented by a subtle malt character, and the combination of White Wheat and acidulated malt add a crisp, tart flavor. Delicious as it is traditional, this beer will have you craving another sip.

Samuel Adams

TROPIC OF YUZU

This distinctive beer gets a citrusy punch from yuzu, a Japanese fruit with juicy hints of Mandarin orange and grapefruit. The beer’s slightly tart character is balanced by the kick of Grains of Paradise, which add a peppery note the wheat and citrus for a subtle, spicy finish.

Samuel Adams

GOLDEN HOUR

‘Helles’ is the German word for bright, and it’s the perfect way to describe this light, golden, and refreshing beer. German Noble hops create a distinct spicy, fresh hop character, and are complemented by a touch of malt sweetness for a drinkable yet flavorful brew. Capture it before the season slips away like the golden hour of a summer evening.

Samuel Adams

Beers of Summer Variety Pack

The Beers of Summer Variety Pack is the go-to pack for all of your summer adventures on the beach, the golf course, or wherever your summer takes you. Including summer favorites Summer Ale and Porch Rocker, and featuring a new style exclusive to the Beers of Summer Variety Pack: Session IPA.

Samuel Adams

SESSION IPA

This beer’s bright citrus hop aroma gives way to flavorful notes of grapefruit and pine, with slight herbal and lemon notes. A subtle malt sweetness balances the hops for a clean, crisp, and easy-drinking IPA.

Samuel Adams

PORCH ROCKER

This tart, refreshing brew is our take on the Bavarian Radler, named for cyclists who inspired it. Traditionally a mixture of beer and lemonade, our version combines a crisp golden Helles with a blend of real lemons to create a fresh-squeezed flavor, perfect for the long yet fleeting days of summer.

 

CHEERS!

Weekly Online Newsletter Vol. 82

Bergseth Bros. is proud of our Craft Beer Brands – so let’s celebrate American Craft Beer Week together with some promotions, tastings, tap invasions, etc.

Below is several ideas for American Craft Beer Week May 15-21, 2017 from our partners at the Brewers Association. If you need any help coordinating events, setting up events or additional event ideas do not hesitate to contact your Bergesth Bros. Sales Representative. You can also contact me directly via this email.

What is American Craft Beer Week?

For the 12th year in a row, the Brewers Association invites you to celebrate American Craft Beer Week®, the nationwide celebration of U.S. small and independent craft brewers. The weeklong tribute provides an opportunity for craft brewers to share their diversity, creativity and passion for the beverage they love.

From May 15 – 21, 2017 all 50 states will be holding events including exclusive brewery tours, special beer releases, beer and food pairings, tap takeovers and more to celebrate America’s ever-advancing beer culture.

 

Check out “CraftBeer.com’s American Craft Beer Week” by Brewers Association on Vimeo.

Resources & Ideas

Ideas for Retailers

• Organize a craft beer pairing dinner.
• Craft beer pairing using 2017 ACBW materials.
• Celebrate with a craft beer tap takeover night.
• Brewers Night – invite the local brewery to host a tasting!
• Week-long beer bingo – encourage patrons to try everything on tap or in bottles for prizes.
• Brew master Dinner
• Beer history dinner – tell the story of American craft beer.

 

Off-Premise Recommendations

• Advertise and promote craft beers that week
• Display more craft beer that week
• Set up a distinctive Craft Beer display area for the week – put it in an early – high traffic location
• Put up shelf POS to highlighting Craft Beer Week
• Use a Craft Beer Week border in your ad to highlight the week
• Have a staff person or brewery personnel work with customers – Thursday pm, Friday pm and Saturday afternoon
• Put up beer style, ingredients and brewing POS during the week to encourage consumer awareness and trial

 

On-Premise

• Craft beer tap takeover/tap invasion
• Craft beer specials for the week
• Flights special of different craft beers
• Vertical style tastings – all lagers, all IPA, etc. during the week
• Wait-staff programs – incentives, education, etc
• Large poster announcing the week and table tents
• Food and craft beer specials all week
• Promotions with brewers or brewery reps
• Promotions about beer, brewing, ingredients and tasting
• Around the country card – try all featured craft beers and get a prize, certificate, t-shirts

Promote Your Event on CraftBeer.com

• Enter your event into the ‘official’ American Craft Beer Week database to stand up and have your celebration included with hundreds of others!
  • https://www.craftbeer.com/news/american-craft-beer-week/add-event
• Be sure to choose the Event Type: American Craft Beer Week.
• Include all the details you can about how , when and where craft beer enthusiasts can participate.
• Photos are welcome or at least upload your business logo with your post.

Special Thanks to CraftBeer.com and the Brewers Association!

 Please check with your Bergseth Bros. Representative on Availability and Pricing (Some products not available in certain markets)

CHEERS!