Weekly Newsletter Vol.106
It’s been almost a year since we launched Empyrean Brewing Company Long Route Peanut Butter Porter as a year-round brand in our market. The brand continues to amaze everyone with its consistently strong sales throughout the year. Most people are hooked after their first sip of this delicious beer.
I feel it’s the best thing that’s happened to peanut butter since meeting jelly, or in my case meeting chocolate. This beer magically incorporates the flavors of peanut butter with the richness of Porter. Its adult candy in a glass of beer – What could be better with Halloween right around the corner!
With the delightful aroma of a peanut butter cup, this beer maintains a porter backbone with twisting layers of chocolate, peanut butter and toast. Malt forward with very little bite, Long Route is 5% alcohol and 20 IBUs.
The Long Route logo features a meandering path, or labyrinth, which is an ancient metaphor for wholeness. As one walks the in and out following circular pattern in a meditative state, the labyrinth serves as a physical representation of the journey to the center of your mind and back out into the world with a broadened understanding of yourself.
“We chose the labyrinth symbol and the name Long Route because it fits with our brewery’s brand story that humanity is curious by nature.” said Rich Chapin, Head Brewer at Empyrean.
“We’re all on a pilgrimage towards enlightenment and eternal happiness. So why not enjoy that journey with a beer in hand?”
With the delightful aroma of a peanut butter cup, this beer maintains a porter backbone with twisting layers of chocolate, peanut butter and toast. Malt forward with very little bite, Long Route is 5% alcohol, 20 IBUs and 14.6o OG.
About Empyrean Brewing Co.
Founded in 1990, Empyrean Brewing Co. is the oldest craft brewery in the state of Nebraska. The adventurous spirit that launched Empyrean Brewing Co. created such beer legends as Chaco Canyon Gold, Third Stone Brown, Dark Side Vanilla Porter, Imperial Mango IPA, and a host of seasonal, specialty and limited release beers.