Weekly Online Newsletter Vol.98
Today, I wanted to talk about one of my favorite seasonal beers – Samuel Adams Octoberfest… This beer is talked about more often than any other seasonal beer we have in house; retailers are asking for it mid-summer! Samuel Adams Octoberfest is one of the largest seasonal beer offerings in the world and the largest Oktoberfest beer in the world. Samuel Adams Octoberfest has a 27% share of the fall seasonal segment, significantly more than any other fall seasonal brand.
Click the Play Button Below to Watch
Samuel Adams OctoberFest Tasting Video with Jim Koch