Weekly Online Newsletter Vol.85
We thank each and every one of you for supporting our brands not only this week but, year-round. Let’s take this week and celebrate the current state and bright future of craft beer by raising a pint!
What is American Craft Beer Week?
For the 12th year in a row, the Brewers Association invites you to celebrate American Craft Beer Week®, the nationwide celebration of U.S. small and independent craft brewers. The week long tribute provides an opportunity for craft brewers to share their diversity, creativity and passion for the beverage they love.
Quick Hits on the current state American Craft Beer from CraftBeer.com
Brewery Count: As of November 30, 2016 there were 5,005 breweries in the U.S. Almost all (99%) are small and independent craft brewers.
Continued Growth for the Segment: By mid-2016, small and independent breweries grew by eight percent, reflecting dynamism and a bright spot for the domestic beer market.
Never Go Out of Styles: IPAs continue to hop up, now accounting for roughly one-quarter of craft volume. More sessionable styles, including golden ales, pilseners and pale lagers, are up 33 percent, totaling nearly five percent of craft.
Beercation Destinations: Learn about some of America’s most beery destinations in the #beertravel section of CraftBeer.com. Travelocity also enlisted their help in 2016 to create the very first Beer Tourism Index.
Perfect Pair: 73% of craft beer purchasers gave “complements my meal” as a very or somewhat important selection criteria in their beer choice when dining out. Check out the CraftBeer.com Beer & Food Course (there’s a professional chef and enthusiast version) to learn more about the power of beer and food.