What’s Brewing Bergseth Bros.

Weekly Online Newsletter Vol.33

American Craft Beer Week 2016 BBCO

Bergseth Bros. is proud of our Craft Beer Brands – so let’s celebrate American Craft Beer Week together with some promotions, tastings, tap invasions, etc.

Below is several ideas for American Craft Beer Week May 16-22, 2016 from our partners at the Brewers Association. If you need any help coordinating events, setting up events or additional event ideas do not hesitate to contact your Bergesth Bros. Sales Representative. You can also contact me directly via this email.


Check out “CraftBeer.com’s American Craft Beer Week” by Brewers Association on Vimeo.

ACBW Play Button


Resources & Ideas


Ideas for Retailers

  • Organize a craft beer pairing dinner.
  • Craft beer pairing using 2016 ACBW materials.
  • Celebrate with a craft beer tap takeover night.
  • Brewers Night – invite the local brewery to host a tasting!
  • Week-long beer bingo – encourage patrons to try everything on tap or in bottles for prizes.
  • Brew master Dinner
  • Beer history dinner – tell the story of American craft beer

Resources & Ideas


Off-Premise Recommendations

  • Advertise and promote craft beers that week
  • Display more craft beer that week
  • Set up a distinctive Craft Beer display area for the week – put it in an early – high traffic location
  • Put up shelf POS to highlighting Craft Beer Week
  • Use a Craft Beer Week border in your ad to highlight the week
  • Have a staff person or brewery personnel work with customers – Thursday pm, Friday pm and Saturday afternoon
  • Put up beer style, ingredients and brewing POS during the week to encourage consumer awareness and trial

Resources & Ideas

ABCW Table 2


  • Craft beer tap takeover/tap invasion
  • Craft beer specials for the week
  • Flights special of different craft beers
  • Vertical style tastings – all lagers, all IPA, etc. during the week
  • Wait-staff programs – incentives, education, etc
  • Large poster announcing the week and table tents
  • Food and craft beer specials all week
  • Promotions with brewers or brewery reps
  • Promotions about beer, brewing, ingredients and tasting
  • Around the country card – try all featured craft beers and get a prize, certificate, t-shirts

Resources & Ideas

ABCW Table 1

Promote Your Event on CraftBeer.com

  • Enter your event into the ‘official’ American Craft Beer Week database to stand up and have your celebration included with hundreds of others!
  • Be sure to choose the Event Type: American Craft Beer Week.
  • Include all the details you can about how , when and where craft beer enthusiasts can participate.
  • Photos are welcome or at least upload your business logo with your post.

American Craft Beer Week 2016 BBCO Brands


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