Online Weekly Newsletter Vol. 12
We’re very excited to announce the release of Lagunitas Brown Shugga’ Sweet Release 4/6pks…
Brown Shugga, a seasonal brew from Lagunitas, was created in 1997 as the result of an attempt to rescue a failed batch of Olde GnarlyWine Ale by adding “boatloads of brown sugar”—or so the story goes, anyway. It was a hit and they’ve made it every year since with only one exception (the moving year). Lagunitas, then in the process of building a new brew house, realized that they didn’t have the facilities to brew both their regular beers and Brown Shugga (which requires more time to make than the others). In its place they released an excellent IPA that they named Lagunitas Sucks Holiday Ale, with an apology for not brewing Brown Shugga printed on every bottle: Lagunitas Sucks was so popular it’s now a year-round beer.
Brown Shugga – it’s less sweet than you’d expect, smooth and biscuity-tasting with a subtle brown sugar flavor and piney hops that kick in with a bitterness that intensifies for two or three seconds before starting to fade. When the beer is cold the hop bitterness is the dominant flavor, but it mellows out as it warms up, letting the malts come through more.
Watch the Virtual Tasting from Lagunitas: Press Play Button
According to the bottle: “We believe this Special Ale is Something Unique. Feeding Brown Cane Sugar to otherwise Cultured Brewery Yeast is a’kin to feeding Raw Shark to your Gerbil. It is unlikely to ever occur in nature without Human Intervention. And it looks weird besides. But it has happened and now it’s too Late.”
Please check with your sales person on availability and pricing (please note some products are not available in certain markets)